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No 'One-Size-Fits-All' Path to Improving the Customer Experience

By Erin Harrison 

In this day in age, no matter what business you are in, the customer is king.

As we touched on last week (and commands further attention), European telecom operators are not cutting it when it comes to delivering a stellar – or even an adequate – customer experience. This weakened Quality of Experience (QoE) tendency is forcing tech-savvy consumers to side with the company that is most responsive to their communications needs and not necessarily the one that offers a specific kind of service.

Typically consumers base their requirements on the strength, speed and coverage of their network, the depth and breadth of their product and services portfolio and, least of all, price. But this is the case no longer.

A recent study conducted in EMEA by European Communications – the results of which appear in a recent special edition, “Customer Experience” – found overwhelmingly that telecom operators are losing their edge when it comes to QoE. Alarmingly, only17 percent of operators say they have a 360-degree view of their customers.

The Social Impact of the Future Smart Grid

By Erin Harrison

While much progress has been made with today’s smart grid, the smart grid of the future will impact our business landscape, the energy marketplace and the ways in which we interact socially and culturally.

The smart grid’s largest social impact will be seen in developing nations, notes Christine Hertzog, managing director of the Smart Grid Library, in a posting “Managing Change for the Smart Grid.” Hertzog states that approximately 2.4 billion people of the world live in energy poverty – what she terms a “permanent blackout.”

In addition, the smart grid will enhance control and convenience in the industrialized world while allowing for social progress in developing nations, according to smart grid experts. When and how well these benefits gain traction will depend on how skillfully today’s energy providers manage change.


How Service Providers Can Take On Customer Experience Challenges


By Erin Harrison

It's indisputable that improving the customer experience, the way end users interface with a company's support people and business processes, will improve the service provider's bottom line.

According to Alcatel-Lucent, customer experience challenges that service providers face include: the cost of acquiring new customers; technical support and customer support/help desk.

“For many service providers, the new path to profitability is a holistic approach focused on anticipating customers’ needs and improving their Quality of Experience (QoE),” according to an Alcatel-Lucent article that points out the customer experience has not always been a priority for service providers.

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