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CSPs Can Leverage Self-Help Apps to Unburden Help Desks

By: Paula Bernier, TMC Executive Editor

The Internet and the smartphone have altered customer expectations related to service. They have both elevated the requirement for fast results in terms of response times, and they have made consumers more comfortable with finding answers themselves using the devices in their hands and the information that is now at their fingertips.

Meanwhile, communications providers continue to expand the ever-growing number of services they offer to consumers. That now includes an array of Internet access, mobile, and TV services. The growing number of CSP services and customers also increases the potential for more help desk inquiries.

Customer Experience in the Spotlight

Greg Owens, Director, Customer Experience Solutions Marketing, Alcatel-Lucent

Customers have growing expectations for mobile broadband services. Better networks, broader device support, ubiquitous connectivity and competitive prices remain essential, but they’re no longer enough to keep customers coming back for more. Today’s mobile customers demand a superior customer experience, one that focuses on making it easy to discover, use and enjoy applications, devices and services.

Service providers are feeling the pressure to deliver on these expectations.

A renewed focus on QoE

Rising smartphone use is thrusting quality of experience (QoE) back into the spotlight. Smartphones appeal to users because they promise easy access to e-mail, apps, social networking and video. But smartphones have hidden complexities. Many users struggle with smartphone setup, app configuration, usage tracking and connectivity.

The end result is that smartphone users are turning to service providers more often — with problems that take more time to resolve.

How Service Providers Can Take On Customer Experience Challenges

By Erin Harrison

It's indisputable that improving the customer experience, the way end users interface with a company's support people and business processes, will improve the service provider's bottom line.

According to Alcatel-Lucent, customer experience challenges that service providers face include: the cost of acquiring new customers; technical support and customer support/help desk.

“For many service providers, the new path to profitability is a holistic approach focused on anticipating customers’ needs and improving their Quality of Experience (QoE),” according to an Alcatel-Lucent article that points out the customer experience has not always been a priority for service providers.

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