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Social Media Increasingly Plays a Big Role in Public Safety

By Mae Kowalke, TMCnet Contributor

Middle Eastern revolutions and national ad campaigns are not the only situations that benefit from social media. Natural disaster communications also can be greatly helped by effectively harnessing the opportunities of social media.

“Communication reliability depends upon how we engage through the media, and new media is the conduit through which we negotiate those relationships,” noted Marya L. Doerfel Ph.D., an associate professor at Rutgers University who focuses on natural disaster communications in a recent Alcatel-Lucent LifeTalk article, Social Media, Relationships Boost Emergency Communications

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