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By Erin Harrison
As Alcatel-Lucent Market and Consumer Insight groups, along with a team from IMRB International, wind down their neo-urbanization research in India, this week we learn that the group landed in an area that is finding prosperity, representative of a larger trend in the country.
The final leg of Alcatel-Lucent’s three-week journey took them from Bhiwadi to Coimbatore, a “town” of 1.25 million people located at the base of the Western Ghats foothills in the Tamil Nadu region of South India.
The "Neo-Urbanization" of India -- Live Research on the Role of Information and Communications Technology (ICT)
By Erin Harrison
Urbanization is modernizing many areas of the world that were previously without access to healthcare, education, employment – and technology.
According to Alcatel-Lucent, 60 percent of the world’s population expected to live in cities by 2025, which means that “neo-urbanization” — the transformation of historically rural and typically impoverished areas into cities — will have far-reaching implications and impact, including improved quality of life for countries with exploding populations.
In literally a quest for a deeper understanding of the impacts of all this the Alcatel-Lucent Market and Consumer Insight group has teamed up with IMRB International to piece together the “neo-urbanization” puzzle. The group is traveling across areas of India to better understand the “neo-urbanization” phenomenon in the Indian context and predicting how it will unfold in the next five to 10 years.