Mobile Applications tag
7 result(s) displayed for Mobile Applications (1 - 7 of 7):
Why I don’t use Skype much largely is the result of a savvy move from a telecom provider in Southeast Asia.
I have many friends in Asia, many of whom are not exactly rolling in money. So they can’t afford a data plan on their cell phone to use Skype. But what they all can do is use Facebook, and they all can use Facebook because many telecoms in the region give Facebook access away for free while charging for other Internet access such as web browsing. This is a good way to slowly upsell consumers—and to indirectly get me to use Facebook even more than I normally would.
Similar value-added services through selective access to particular mobile applications can be seen here in the U.S., too. T-Mobile, for instance, has recently begun offering unlimited streaming Internet radio even for customers who can’t step up for the larger data plans that normally would be needed to support Internet radio on a mobile device.
This is good business. It is a way that operators can help fend off the over-the-top challenge that threatens to turn telecoms into commodity businesses.
By: Josee Loudiadis, Director of Network Intelligence, Alcatel-Lucent
Data and signaling growth are usually good news for network operators, since growth often translates into higher revenues. But when growth is averaged over a month or quarter, the daily highs and lows of network activity are smoothed out. And signaling spikes remain hidden within the averages. These spikes can overwhelm available signaling capacity, which impairs the customer experience, as well as the operator’s reputation.
What happens when a spike occurs? Typically, a CPU Overload alarm appears on various mobile nodes. And the Network Operations Center (NOC) immediately starts praying that the burst is short-lived and doesn’t go over maximum peak-rate capacity. Because when that happens, all consumers are denied service access. Then, the process of identifying the source of the problem begins. This can be arduous, because it often involves applications completely out of NOC control. And the issue can’t be resolved easily without solid network analytics that enables engagement with application and device developers.
That’s the reason signaling information is a crucial part of the Alcatel-Lucent Mobile Apps Rankings report and why LTE World 2014 devotes an entire pre-conference day to the topic. It’s also why this blog offers a closer look at how some real-world disruptive signaling spikes got started — and were finally resolved.
By Josee Loudiadis, Alcatel-Lucent
Operators, consumers and application developers are fully interconnected in the mobile world. Yet they rarely recognize the impact they have on each other. That’s why Alcatel-Lucent has released its Mobile Application Rankings report — to increase awareness among consumers and the mobile industry and to promote app optimization. Here’s a sampling of the “blind spots” the report addresses: