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Mobile Broadband tag

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11 result(s) displayed for Mobile Broadband (1 - 11 of 11):

How signaling saps phone batteries - and what you can do about it

By: Josee Loudiadis, Director of Network Intelligence, Alcatel-Lucent (@joseeloudiadis) What do consumers know about the effects of signaling? We pay attention to our data plan costs — such as how many bytes of data we use for Skype calls, sending...

Rankings have arrived: Mobile Apps' Impact on Networks and Consumers

By Josee Loudiadis, Alcatel-Lucent

Operators, consumers and application developers are fully interconnected in the mobile world. Yet they rarely recognize the impact they have on each other. That’s why Alcatel-Lucent has released its Mobile Application Rankings report — to increase awareness among consumers and the mobile industry and to promote app optimization. Here’s a sampling of the “blind spots” the report addresses:

The Secret Value of VoLTE -- Helping Enterprises Cut the Cord

By Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

Businesses are always looking for new and better ways to reduce costs and boost productivity.  For decades, they’ve relied on customer premise systems that are increasingly inflexible and costly for today’s needs.  Now, voice over LTE (VoLTE) and cloud changes that old scenario, enabling the enterprise CIO to implement a mobile-first strategy that includes an ever-changing application mixture.  It gives enterprises a way to cut costs dramatically for employees who are on the move — while setting the stage to enhance all employees’ productivity.

This opportunity is a generational shift for Enterprises and Service Providers.  I’ll discuss the mobile aspect in this blog — the second in my three-part series on the value of VoLTE.  You should also check out Bryan Davies’ blog series to hear his ideas on how you can meet the changing needs of the enterprise.

An Open Access LTE Approach Offers Advantages

An Open Access LTE Approach Offers Advantages

Mae Kowalke, TMCnet Contributor

I must admit that currently I don’t use LTE as much as I write about it. However, this is not for lack of wanting LTE, but rather because I live in the woods where there is not enough coverage. It is more a failure of policy than a failure of technology.

I’m not alone, and the question of how to bring LTE and the societal benefits of comprehensive mobile broadband coverage to the US and other countries is an important discussion.

Recently Bell Labs Advisory Services, the research arm of Alcatel-Lucent, looked at the various models for rolling out LTE in hard to reach places in an interesting paper, Open Access LTE: Reducing LTE Deployment Costs for Rural Broadband Coverage.  What it found was that open access LTE, where a single entity owns the spectrum and deploys a nationwide LTE network that then is rented out to mobile network operators, offers significant advantages.

The research showed that adopting an open access LTE strategy could deliver up to a 50 percent increase in adoption over the traditional approach of having each mobile network operator build out their own system.

Playing the Mobile Data Game

If the 'price is right,' operators could win in mobile data.

By Cassidy Shield, Head of Global Solutions Marketing for Content, Cloud, and Communications, Alcatel-Lucent

I am bullish on the mobile broadband opportunity and pro mobile data share plans as an innovative approach to data pricing.  With that said, the irony of mobile data sharing plans is that you're not really sharing anything. Sure, multiple devices can pull from the same data pool, but there's no exchange of data, no bartering, and essentially no value associated with each byte.

That's how the market is today, in these early days of data sharing, but "gameification" has the potential to transform how consumers interact with their data plans.  Imagine a family of four, in fact I often imagine my family of four all on the same data plan. My wife could negotiate with our daughter, saying, "I will trade you 10 megabytes of data for doing your chores." Maybe my daughter who is quite clever doesn't want to do her chores, so he makes a similar deal with her brother. Each family could set their own rules for chore bartering, but what is interesting is that when data is treated as a currency with real value associated with it, the possibilities open up.

It's not just chore-evading children who would find this model interesting, but also advertisers and third parties. Brands are exploring every possible means to build their mobile presence, but the key lies in figuring out how to connect with mobile users by giving them what they want -- connectivity.

Playing the Mobile Data Game

If the 'price is right,' operators could win in mobile data.

By Cassidy Shield, Head of Global Solutions Marketing for Content, Cloud, and Communications, Alcatel-Lucent

I am bullish on the mobile broadband opportunity and pro mobile data share plans as an innovative approach to data pricing.  With that said, the irony of mobile data sharing plans is that you're not really sharing anything. Sure, multiple devices can pull from the same data pool, but there's no exchange of data, no bartering, and essentially no value associated with each byte.

That's how the market is today, in these early days of data sharing, but "gameification" has the potential to transform how consumers interact with their data plans.  Imagine a family of four, in fact I often imagine my family of four all on the same data plan. My wife could negotiate with our daughter, saying, "I will trade you 10 megabytes of data for doing your chores." Maybe my daughter who is quite clever doesn't want to do her chores, so he makes a similar deal with her brother. Each family could set their own rules for chore bartering, but what is interesting is that when data is treated as a currency with real value associated with it, the possibilities open up.

It's not just chore-evading children who would find this model interesting, but also advertisers and third parties. Brands are exploring every possible means to build their mobile presence, but the key lies in figuring out how to connect with mobile users by giving them what they want -- connectivity.

The War Will be Won over Customer Experience

By Mae Kowalke

The battle for the best mobile device portfolio steals the headlines with its flashy array of smartphone offerings. However, increasingly it appears that the war will be won by the mobile broadband operator who provides the best customer experience as enabled by overall quality of experience (QoE) on their network.

“To thrive in today’s competitive mobile broadband market, service providers must deliver superior QoE and enrich the customer experience,” noted Greg Owens, director of marketing for customer experience at Alcatel-Lucent, in a recent Enriching Communications article, “Customer Insights Improve Business Performance, stated that, “With growing pressure to reduce churn and increase revenues, service providers need to have a better understanding of how customers use their services.”

Customer Experience Management Key to Mobile Services Differentiation

By Susan Campbell

The mobile broadband services market has become almost hyper-competitive globally. And, it has become increasingly clear that providing superior quality of experience (QoE) to customers, end users as well as third parties, will likely be a (if not the most) critical element in creating sustainable and profitable differentiated value. As a result, mobile service provider investment attention needs to be focused not just on delivering speeds and feeds but also on all aspects of QoE. A holistic approach for concentration on customer care¸ such as the Alcatel-Lucent portfolio of Motive Customer Experience solutions, fits the needs for making sure the best possible user experiences can be provided, monitored and constantly improved.  

Why customer care, and why a comprehensive approach?

The reason is that a holistic approach to customer care is a fundamental tool for reducing vital churn rates. The bottom line is the bottom line here. Service providers (SPs) have the opportunity to make better use of the subscriber and network data to help not only make customers more loyal but also improve average revenue per user (ARPU) based on establishing a relationship that customers view as more “trusted.”  In fact, if done correctly, they can leverage the provisioning of compelling customer experiences into a powerful tool for making satisfied customers enthusiastic brand advocates.

Enhance and Prioritize Personalization with Contextually Aware Applications

The possibilities are nearly limitless, when providers leverage all the data that is available to them. The key is they have to do so in order to create the services that drive loyalty among user groups.

NTT Docomo Moving to LTE with Alcatel-Lucent

In order to facilitate that network migration, NTT Docomo has selected Alcatel-Lucent to build its backhaul network for its LTE-based services using the French-American firm's Ethernet transmission solution.

Mobile Operators Have to Get Personal

Knowing that, it is incumbent upon network operators to not only ensure their networks are capable of delivering their existing offerings, but to also ensure their viability into the foreseeable future. Which is why many, including Verizon Wireless, are already looking at deploying LTE (Long Term Evolution) technologies as a way of mapping out their network growth plans.
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