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Mobile device tag

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2 result(s) displayed for Mobile device (1 - 2 of 2):

Shared Data Plans: A Tool for Attracting and Retaining Subscribers

Alcatel-Lucent’s Rich Crowe opens a new chapter of the Six Degrees of Mobile Data Plan Innovation blog series by examining consumer interest in shared data plans.

Shared data plans have become popular with mobile operators. Today, 19 of the world’s 25 largest mobile operators by subscriber base size[1] offer data-sharing options. Many others are following suit and offering subscribers the ability to connect several users or devices to the same pool of mobile data.

For operators, the addition of shared data plans is about clearing new paths to market expansion, subscriber stickiness and bottom-line growth. But what do mobile consumers think of shared data? What factors make them more or less likely to embrace it? And what impact does it have on whether they stick with a mobile operator?

Alcatel-Lucent: Market 'More than Ready' for Multi-screen Services

By Susan CampbellConsumers today are carrying multiple devices and service providers need to develop solutions that enable rich content delivery and applications across all of those devices if they hope to be able to effectively compete in this market. This...
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