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Motive Big Data Analytics tag

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Analyzing the mobile devices connected to today's network

By: Patrick McCabe, Senior Marketing Manager, Alcatel-Lucent

We know from our own experience and from anecdotal evidence that mobile devices are proliferating and that mobile data usage is growing rapidly. This tremendous change necessitates change to the underlying network, too. But in order to make the best choices in terms of infrastructure investment, mobile service providers must have accurate data showing what devices are being used and which consume the most data and signaling resources. 

Motive Big Data Analytics (BNA) Helps Operators Leverage Network Data for Service Creation

By: Mae Kowalke, TMCnet Contributor

Service providers are seeing an increasing number of applications moving outside of their control. At the same time, they are facing stiff competition within their geographical markets. Developing new revenue streams has become a top priority.  As a result, many service providers have invested in business intelligence systems to help them figure out these new offerings and how to win and keep customers.

Interestingly, despite this need and a sense of urgency most service providers are ignoring their greatest asset: Their network. The network provides more visibility into subscriber usage and trends than Google, Yahoo and Facebook combined, according to a recent Alcatel-Lucent Motive posting on the value of big networks analytics (BNA).  They believe it is time for this visibility to be unlocked and put to work.

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