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Digital Media Delivery Innovations Maximize Video QoE and Minimize Network Traffic

Mae Kowalke

As the consumer appetite for online video content grows, communication service providers (CSPs) find themselves increasingly marginalized in the market. Video content is usually delivered by third-party providers (e.g. companies such as BBC, Hulu, Netflix, CANAL+), which have their own relationships with end users and therefore earn any resulting incremental revenue.

Given marketplace realities, CSPs need to broaden their core businesses beyond merely providing connectivity. They must also offer enhanced digital media delivery. Doing this successfully requires innovative new methods of publishing/storage and caching using next generation content delivery networks (CDNs). These networks enable CSPs to transform themselves into entertainment providers and also allow them to leverage their networks without creating traffic bottlenecks near servers.

Content is King - For Multi-Screen Advertisers, Too

By David Sims"Content wants to be free from platform restrictions; free to move around and follow the consumer." So says industry observer Jon Gibs, adding for good measure that "it's a fallacy to compartmentalize consumers into mobile, TV or Internet...

Utilizing Mobile Smartloading to Offload Peak-Time Bandwidth Demand

By Susan J. CampbellHow important is it to offer multi-screen services? Consumers want real-time access to information and entertainment through rich content delivery on a number of different devices. If their service provider cannot provide the same rich content on...

Content is King: Choosing the Right Partner Ecosystem to Create High Value Multimedia Services

By Susan J. CampbellFor those network operators hoping to drive revenue and profits in this new market, the primary focus must be on rich, quality content delivered whenever and wherever the customer demands it. An inability to do so is...

New Multimedia Solutions Released by Alcatel-Lucent

The latest Alcatel-Lucent multimedia solutions will unify the delivery of video, TV and multimedia content to any connected device such as TV, PC or mobile phone.A set of solutions has been released to help service providers introduce a wide array...

Multi-Screen, the Next Generation Unified Communications Experience

There's been much talk in the voice communication world about fixed/mobile convergence (FMC).  Though it comes with a variety of definitions, depending upon whom you ask, the basic theory revolves around seamless integration of fixed-line and mobile communications, such as...
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