Network Intelligence tag
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Service providers are seeing an increasing number of applications moving outside of their control. At the same time, they are facing stiff competition within their geographical markets. Developing new revenue streams has become a top priority. As a result, many service providers have invested in business intelligence systems to help them figure out these new offerings and how to win and keep customers.
Interestingly, despite this need and a sense of urgency most service providers are ignoring their greatest asset: Their network. The network provides more visibility into subscriber usage and trends than Google, Yahoo and Facebook combined, according to a recent Alcatel-Lucent Motive posting on the value of big networks analytics (BNA). They believe it is time for this visibility to be unlocked and put to work.
By Patrick Tan, General Manager, Network Intelligence, Alcatel-Lucent
Note: Originally posted in Alcatel-Lucent Analytics Beat blog
Similar to previous iOS updates, over 50% of Apple device users upgraded their device to iOS 7 within 2-3 days of its release, 30% upgrading within the first day. Apple made improvements to their software release process to ensure mobile networks are protected from these techno-hungry iPhone users. Specifically, the notification announcing availability of the new iOS is staggered over a few days to help spread out the signaling load. They also implemented a “no-greater than 100 MB app size” policy which restricts apps over that size from downloading over mobile networks. And Apple’s iOS 7 update came with a mandatory WiFi-based upgrade path.
So, quiet day on mobile networks on September 18th? Not quite – iOS 7 update came with a hidden cost to mobile operators. But, only systems correlating signaling, volume, applications and device data – down to the iOS version – could detect these trends.
In this blog, we report on Apple iOS update trends discovered using the Alcatel-Lucent 9900 WNG on mobile networks worldwide.