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Cable MSOs can Create New Revenue Streams with Cloud-based Big Data and Analytics for SMBs

By: Mae Kowalke, TMCnet Contributor

Cable multiservice operators (MSOs) have embraced the need for broadband data, and with good reason. Broadband data demand is expected to grow by 560 percent over the next five years, according to a recent Bell Labs study, largely driven by demand for pay TV and video and cloud traffic generated from the proliferation of data centers.

Cable MSOs are doing well by their entertainment services bundled with residential broadband offers, but this revenue is under siege by the likes over over-the-top (OTT) video services such as Netflix and Apple. Hence, cable MSOs are constantly in search of new revenue opportunities.

One strong candidate for new revenue is commercial services for small and medium-sized business (SMBs). This area generated 10 percent of MSO revenue in 2014, according to Gilbert Marciano, CMO Strategic Marketing - Customer & Market Insight Senior Manager at Alcatel-Lucent, in a recent TechZine posting appropriately titled, Differentiate your SMB services with big data. In fact, it is noted that in the U.S. Comcast and Time Warner Cable together generated roughly $5.5 billion from the segment in 2013.

Small Cells are Key to Attracting and Keeping SMB and Large Enterprise Customers

By: Peter Bernstein, TMCnet Senior Editor

To say that operators of macro-cellular physical networks are facing all type of challenges these days would be an understatement.  These range from spectrum scarcity issues, competitive pricing pressures, the need to build out LTE networks ASAP as platforms for new services and to meet the insatiable appetite of users for things like streamed and real-time video, getting ready for the Internet of Things (IoT) etc.  They also are busy figuring out how to keep users, particularly enterprise users on their smart devices always and all ways on their networks in an increasingly fickle world where alternatives abound, including for value-added traffic lost to Over-the-Top (OTT) providers.  

It is to keep enterprise customers on the mobile service provider networks for enhanced services that good in-building wireless solutions are seen as both a powerful business tool and a competitive advantage.  This is particularly true when it comes to retaining small-to-medium business customers (SMBs).

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