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New Revenue Opportunities Possible with the New Conversation Experience


By Susan Campbell

Service provider (SP) revenues are taking significant revenue hits from application and content providers (ACPs) as the disaggregation of content from physical access shifts value generation opportunities toward third parties.  At the same time SPs are also attempting to ward off “free” offerings, such as people using things like Skype for making phone calls who are willing to put up with inferior quality, by attracting people to superior services they will pay a premium for.  The challenge, which every day gains more urgency, is how to react to both trends. 

The objective is to be relevant and central in evolving ecosystems and thereby be in a position to maximize new opportunities while minimizing risks. The vehicle for turning things around is embodied in the desirability of creating a new conversation experience with customers based on a holistic strategic approach.

A recent Alcatel-Lucent article, The Value of the New Conversation Experience highlighted the need for service providers to increase the average revenue per user and reduce churn, two of the major revenue corrosive issues. It focused on the reality that to accomplish these goals, SPs must quickly bring to market enhanced service bundles and also rapidly introduce innovative service offerings with compelling and differentiated perceivable value as critical to combating free services.

Permission-Based Mobile Marketing Strategies Hold Value for Advertisers, Operators and Consumers

By Beecher Tuttle

The influx of smartphones, tablets and next-generation networks has created a number of new ways for brands and marketing agencies to reach consumers. Unfortunately, many of today's mobile marketing techniques fail to engage consumers, who often find the advertisements to be bothersome, intrusive and unrelated to their interests.

One innovative and effective way to bridge this gap is a strategy called permission-based mobile marketing, a targeted advertising technique that changes the marketing paradigm by creating a dialogue with consumers, rather than an invasive, one-sided monologue.

The basic premise of permission-based mobile marketing is rather simple: users opt-in and give their consent for brands to send them targeted, preference-based marketing materials for products and services that they are interested in. If executed properly, a permission-based mobile marketing strategy can create value for brands, agencies, consumers and mobile network operators.

Creating The New Conversation Experience


By Susan Campbell

Humans are an increasingly mobile species, relying on technology to keep them connected to people, information, processes and more. While continued mobile technology innovation is a key in meeting the needs of a rapidly changing world, consumers are now demanding more than just technology – they want a new conversation experience. This experience is focused not solely on technology, but instead on improving the content and context of human interactions.

A recent Alcatel-Lucent (ALU) article in the company’s Enriching Communications business e-zine entitled, Needed: A New Conversation Experience, the focus was on the importance of human interactions, stressing that the new conversation experience needed to be more personal, secure, social and mobile. It detailed how network intelligence will enable the new conversation experience and as well as how open innovation helps to enhance the experience, while also encouraging service uptake and loyalty for service providers (SPs).

Alcatel-Lucent Helps Lay Foundation for Relationships between Developers and Service Providers

By Susan CampbellAs a service provider, it is likely that you understand the challenges you face in this new mobile society. Consumers want access to multimedia options anywhere and at any time. To meet these challenges, you need to align...
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