Next Generation Communications Blog

Sponsored data charging tag

Drill down on Sponsored data charging search:

2 result(s) displayed for Sponsored data charging (1 - 2 of 2):

Sponsored Data Plans Can Help Keep Mobile Subscribers Connected

By: Paula Bernier, TMC Executive Editor 

It’s no secret that many of us these days are very attached to our smartphones and tablets. Yet for all the entertainment and value these devices – and the applications, information, and people they can access – provide, nobody likes getting bills from their wireless carriers. That’s especially true when the dollar figure at the bottom of those bills increase.

But there are some options mobile carriers might want to consider to help keep their subscribers’ data plan bills more manageable, and keep their customers happier. One way to allow for that is by introducing sponsored data charging programs.

Sponsored data charging programs are an effective way mobile carriers can help their subscribers justify the cost of connectivity, while growing their own user bases and expanding their ecosystems to include more application providers and marketers. That’s the word from Barbara Sampson, senior marketing manager for policy and charging PLM marketing, and Thomas King, manager of the policy and charging portfolio, at Alcatel-Lucent. The two wrote a recent TechZine posting, Operators benefit from sponsored data charging, that details how mobile operators can prosper with these types of programs.

Sponsored Data Charging - Disrupting the Mobile Industry

By: Barbara Sampson, Senior Marketing Manager, Alcatel-Lucent

New Service Provider Revenue Monetization Model

Just as LTE has evolved to be the predominant technology for mobile broadband providers -- generating an average data volume per user of 168% higher than 3G data – so must the traditional charging model change. One charging model growing in popularity is Sponsored Data Charging

Sponsored Data Charging enables mobile subscribers to view, stream, and benefit from sponsored content and use applications over the mobile service provider’s network without that data usage coming out of their monthly plan. The data charges that a subscriber would pay for the sponsored content are paid instead by the third-party provider owning the content. Even more importantly, a subscriber can test out certain sponsored applications and features for a short time to determine whether to subscribe, without impacting monthly data-plan limits.

Not only is Sponsored Data Charging built for massive broadband usage from all kinds of connected devices, it also can support emerging technologies such as VoLTE and NFV. Key target industries include advertising, retail, media, entertainment, healthcare, and financial services.

Featured Events