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By Erin Harrison
In today’s highly competitive mobile broadband market, it’s all about the customer. We all know that poor customer service not only gives a company a bad rap, but it ultimately eats away from their bottom line.
To keep customers on board and generate long-term success, service providers need to put more focus on the overall customer experience, according to the experts at Alcatel-Lucent. For many service providers, they say, the new path to profitability is a “holistic” approach focused on anticipating customers’ needs and improving their quality of experience (QoE).