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Getting More Apps and Services to More People Faster --Creating the Competitive Edge

By Susan J. Campbell

The demand for innovative applications continues to grow, putting increased pressure on mobile service providers (SPs) to deliver more apps and services to people faster than the competition. To create and sustain a competitive edge, service providers must invest in faster and more flexible service deployment. At the same time, clear focus must be placed on open innovation to accelerate service development to enable the agility needed to optimize key opportunities in retail and wholesale.

A recent Alcatel-Lucent Enriching Communications article, Accelerate Communication Service Development explored the importance of the competitive edge and how mobile service providers can focus on their strengths to achieve the level of agility, innovation and flexibility necessary to effectively compete. The fact that service providers deliver solutions that work across devices and the boundaries of different networks is a key strength that can be monetized in sustainable and profitable ways.  

Case Studies Demonstrate Application Enablement

By Susan J. Campbell Application Enablement is getting a lot of attention in certain portals as of late as service providers are seeking new ways to optimize their current environments to drive new revenue opportunities. While it is critical to...

High Leverage Networks: How and Why

Developing a High Leverage Network requires a two-pronged approach: develop new business models and introduce or improve personalized service offerings. These go hand-in-hand and must be pursued simultaneously.

Service Providers Challenged to Deliver Next Gen Services to Wide Range of Devices

By Susan CampbellOne thing that is constant in the mobile services industry is the reality of fragmentation among devices. As there is no common operating system or theme among the variety of devices out there, application developers must be able...

Creating New Revenue Ecosystems by Leveraging M2M Generated Data

By Susan CampbellIn this new consumer-driven, technology-based environment, it is no longer enough to offer a single source service and expect it to satisfy your customers. Even if you still have the best customer service in the industry, you have...

Leverage Communication APIs to Create High Value Enterprise Service and Web 2.0 Application Mash-ups

By Ed SilversteinThe growth of broadband has helped to shift user focus from voice and personal communication to multi-media and content communication, and that's just the beginning for a smart network that makes application enablement a reality.The increase in data...

New Alcatel-Lucent Book Outlines Opportunities in Intelligent Networks, Web 2.0

By Susan J. CampbellTo better understand how the emerging ecosystem of service providers, developers, advertisers consumers and business users can benefit from smarter platforms, time to check out the latest release from Alcatel-Lucent.This innovative companies has published a new book,...

What Role Should Service Providers Play in Cloud Computing?

By David SimsAccording to a recent white paper by Alcatel-Lucent, cloud computing is changing the way consumers and businesses purchase and use a wide range of computing capabilities. It also presents new business models for service providers to consider."For decades,...

Best Practices for Using On-Demand QoS Upgrades to Improve Network Utilization and Efficiency

By David SimsConnie Torres, director of market advantage research, Alcatel-Lucent, recently authored a piece titled "Meeting Application Demand Profitably with a Smart Network."She notes that the Information Age "has evolved from a Web 1.0 Read Only environment to a Web...

Best Practices for Network Operators to Strengthen Relationships with ACPs

By Susan J. CampbellThe environment for the network operator is changing as consumer demands are changing. Relationships with application content providers (ACPs) are morphing from distant functionality to arm's-length collaboration to drive value in the market. It is essential for...

Selecting the Right Business Model to Enable the Delivery of New Applications and Services

By David SimsAccording to a recent Alcatel-Lucent-published study, supporting the business case for enablement of third-party applications is still "a significant challenge for network providers," one that requires "analysis, planning and understanding of implicit tradeoffs."For the majority of network providers,...

How Can Industrializing the Onboarding Process Enable Niche Applications?

By Susan J. CampbellThere is much value in a content provider's ability to build and launch new applications on their own network. As a result, network providers are working to ensure content providers, or ACPs, can achieve this goal. To...

LifeSize Joins Alcatel-Lucent Alliance and Application Partner Program

LifeSize Communications, a division of Logitech, and Alcatel-Lucent have partnered and the firm is now a member of the Alcatel-Lucent Alliance and Application Partner Program, or AAPP, to integrate LifeSize HD video solutions with the Alcatel-Lucent communications platforms.AAPP supports companies that develop communications applications for...

Multimedia Consumption Increasing, Drives IP Network Change

By David SimsIncreasing consumption for multimedia is driving the need for fully transformed, IP networks. Operators need to keep pace with consumer demand for fully transformed IP networks.Of course the telecom value chain has changed significantly in the last 10...

The Impact of Instant Access on Go-to-Market Strategies

In today's consumer-driven data consumption, quality in delivery is no longer enough to drive customer loyalty. Users now want instant access, full security and privacy all while demanding the ability to continually access services on any display at any time....

Bucking the Status Quo

Businesses across industries today cannot stay in business if they simply maintain the status quo. Network operators in particular must innovate to keep pace with user expectations for services and quality.  To satisfy the ever-growing demand for high-bandwidth content and enhanced...

Hey Network Operator: Wanna Focus on Strengths, Partner?

By David SimsIf you're a service provider today you have something of a conundrum: You want to maximize revenue, of course. This means keeping your network infrastructure delivering services reliably and cost effectively, which means investing in new access and...

A New Opportunity for Network Operators

Given that the past 18 months have seen an explosion in the number of applications that are available to end users - mobile applications, widgets on TVs and PCs, as well as enterprise applications of all types - network operators...

Five Ways to Boost Revenue in a Changing Wireless World

In the days when wireless technology, the Internet and applications rule, network operators are in a constant struggle to fulfill the demand for new Web applications. Meanwhile, application and content providers face a quandary of their own - the need to enhance the end-user experience.

Shifting Strategies to Fulfill Wireless Experiences, Demand

These days, there's not much you can't do without a wireless connection. In an age where content is king, consumers and businesses are in the driver's seat paving the road for network operators to evolve to their needs. As the demand for new and larger Web applications increases alongside the need for more bandwidth to support those needs, network providers have to face the inevitable: that change is on the horizon. To capture consumer attention and drive new revenue streams, network providers need to change their marketing strategies.

Open API Establishes New Relationship Between Network Providers, Third-Party Partners

Inconsistent policies, practices and requirements across multiple networks can make application development a costly and lengthy process.  Supported by a mediation platform, Alcatel-Lucent's Open API Service allows developers, content providers and advertisers to access multiple network capabilities through a single,...

Open API Marries Developers, Service Providers to Same Value Chain

Bringing together developers and service providers together to support the rapid creation and secure testing of new services is the crux of Alcatel-Lucent's integrated application enablement innovation suite. I recently had the opportunity to speak with Alcatel-Lucent's Jeff Cortley, who explained...

Mobile Apps to Thrive with Open API

As any network operator and developer in the communications technology space will tell you, services that helps them do their job more quickly and efficiently is always a welcomed addition. And as Web applications increasingly become the hot new tool for developers, more and more end users are deploying Alcatel-Lucent's Open API Service.

Best practices for cost effectively supporting the explosion of intelligent applications and wireless devices

The new year is upon us, and with that comes the hope and expectation of a number of live LTE-based network rollouts, particularly from Verizon Wireless, which is expected to turn up LTE in as many as 30 markets by the end of the year.

How Outsourced Network Management Will Help You Take Control of Your Business Transformation

For these operators, that also means devising new strategies that will allow them to successfully accomplish these different, yet intimately intertwined tasks that define their success. In today's new world of constantly evolving communications technologies - which impacts the entire value chain, from infrastructure and hardware vendors to network operators to subscribers - the need to more rapidly than ever adapt to new demands and new technologies often means enlisting the help of trusted partners.
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