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Subscribers Want Service Providers to Protect Their Devices

By: Patrick Tan, Alcatel-Lucent General Manager of Network Intelligence

A recent U.S. survey by Alcatel-Lucent Motive found that 71% of smartphones had no security protection to defend against malware. That’s a sobering stat considering the 20% rate at which mobile malware is increasing annually. The malicious activity can degrade smartphone performance, secretly pirates your data minutes, and steal personal information from you, spy on your whereabouts and track your browsing calls, texts, emails and web browsing.

Now here’s where the survey gets even more interesting: It reveals 65% of mobile subscribers think it’s the service provider’s responsibility to protect their smartphones. And the majority is willing to pay their service provider for this mobile service – up to $4.40 per month!

For operators continually on the hunt for new revenue generating services and “sticky” offers that attract and retain subscribers, device security services is a lucrative and differentiating opportunity right under their nose.

Motive Mobile Device Manager Key to Better and More Cost-Effective Customer Experiences

By Mae Kowalke

The customer service challenge for cellular providers is clear.

Numerous research firms have recently published studies estimating that smartphones currently make up half of all mobile phone purchases globally and that number is expected to reach 75 percent by 2013. This is context for what is a vexing industry challenge. It turns out that more than half of all customer service calls to mobile service operators now deal with the difficult technical problems that can come from smartphones, such as mobile internet, and 63 percent of returned phones are not actually faulty.

In fact, a recent Yankee Group study notes that technical difficulties now represent a bigger percentage of call center volume than billing issues. They also represent a huge financial drain on operators.  A single support call, for example, can cost a provider roughly a month’s worth of customer profit.  This means finding ways to effectively address device configuration and service provisioning is more crucial than ever.

The Mobile Customer Experience Imperative

By: Susan Campbell

Mobile service providers throughout the world are in an interesting competitive situation. The service provided is becoming a commodity by consumers. This means that true differentiation in this market going forward will be driven by customer experience transformations, such as those enabled by Alcatel-Lucent’s portfolio of Motive Customer Experience Solutions, as traditional approaches prove to be increasingly ineffective.

Market realities today are that consumers tend to avoid brand loyalty when considering services delivered and even price points when there is little differentiation. As a result, mobile service providers by competitive necessity must pay particular attention to establishing exceptional customer experiences if they hope to achieve business success. The focus must be on building trust with customers over time and increasing customer perceptions of the value of the customer experience, rather than leveraging services and products.

Alcatel-Lucent s recently shared its view on this in a piece entitled, Customer Experience Transformation: The Mobile Customer Experience Imperative.” It  highlights these market changes and what service providers need to be thinking about in order to be correctly positioned for success.

A Holistic Approach is Necessary for Quality Customer Experiences

By Mae Kowalke

For the hotly competitive world of mobile communications service providers, it’s no longer enough simply to provide fast, reliable connections for a variety of devices at competitive rates.  

A recent article in the Alcatel-Lucent (ALU) e-zine Enriching Communications titled, “Taking Care of the Customer Experience,” co-authored by ALU’s Ben Geller, Senior Director of Marketing and Oliver Krahn, Customer Experience Transformation Growth Program Leader, on this subject is worth a read. They explain how, “Service providers are learning that they cannot differentiate with devices, services or pricing.”  This is clearly a dramatic change from the past.   

Delivering a Better Mobile Broadband Customer Experience Influences the Bottom Line

By Erin Harrison

In today’s highly competitive mobile broadband market, it’s all about the customer. We all know that poor customer service not only gives a company a bad rap, but it ultimately eats away from their bottom line.

To keep customers on board and generate long-term success, service providers need to put more focus on the overall customer experience, according to the experts at Alcatel-Lucent. For many service providers, they say, the new path to profitability is a “holistic” approach focused on anticipating customers’ needs and improving their quality of experience (QoE).

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