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Integrated Social Media Strategies Can Help Enterprises Optimize Marketing and Customer Service Initiatives

In an effort to reach consumers on a more personal level, many thriving companies have begun launching social media campaigns. Unfortunately, the majority of these enterprises are only capable of connecting with customers on a department-by-department basis, often resulting in less than desired results.

Monetizing Web 2.0

So, now that Stage One is well underway, with the user community deeply into the process of integrating Web 2.0 capabilities into their daily routines, the question becomes, how can businesses monetize Web 2.0? How can they join the broadband economy?
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