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Rankings have arrived: Mobile Apps' Impact on Networks and Consumers

By Josee Loudiadis, Alcatel-Lucent

Operators, consumers and application developers are fully interconnected in the mobile world. Yet they rarely recognize the impact they have on each other. That’s why Alcatel-Lucent has released its Mobile Application Rankings report — to increase awareness among consumers and the mobile industry and to promote app optimization. Here’s a sampling of the “blind spots” the report addresses:

Integrated Social Media Strategies Can Help Enterprises Optimize Marketing and Customer Service Initiatives

In an effort to reach consumers on a more personal level, many thriving companies have begun launching social media campaigns. Unfortunately, the majority of these enterprises are only capable of connecting with customers on a department-by-department basis, often resulting in less than desired results.

Monetizing Web 2.0

So, now that Stage One is well underway, with the user community deeply into the process of integrating Web 2.0 capabilities into their daily routines, the question becomes, how can businesses monetize Web 2.0? How can they join the broadband economy?
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