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Top 5 Aspects of Customer Engagement: How They Create Brand Loyalty

By Beecher TuttleTo experience success in today's economy, companies need to provide their current and prospective customers with an unmatched level of service and support. For growing enterprises, this can be a very trying task. Due to the size and complexity...

Integrated Social Media Strategies Can Help Enterprises Optimize Marketing and Customer Service Initiatives

In an effort to reach consumers on a more personal level, many thriving companies have begun launching social media campaigns. Unfortunately, the majority of these enterprises are only capable of connecting with customers on a department-by-department basis, often resulting in less than desired results.

Genesys Announces Customer Innovation Award Winners

Genesys Telecommunications Laboratories, an Alcatel-Lucent company announced the winners of the fourth annual Customer Innovation Awards program this week. According to the company, the program is an annual competition that recognizes outstanding companies for their use of technology to deliver innovative...

Genesys on Datamonitor's Shortlist

TMCnet Senior Reporter Patrick Barnard recently wrote: Due to the weak economy, companies are shifting their focus from customer acquisition to customer retention. As a result, most organizations - especially those that operate contact centers - are putting a stronger emphasis...

Genesys Acquisitions Target Productivity Growth, Cost Reduction

Brendan Read, senior contributing editor of TMC's Customer Inter@ction Solutions magazine writes on his blog, The Readerboard, about the recent acquisition of Conseros and SDE by Genesys Telecommunications Labs, an Alcatel-Lucent company. The theme is reducing costs and increasing productivity, two...

Is Business Ready for the Millenials?

A brand-new survey from the respected Economist Intelligence Unit in combination with Genesys predicts finds that most companies are struggling to adapt their businesses to serve customers who are part of the Millennial Generation. The Millenials are generally thought to...
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