Next Generation Communications Blog

mobile video tag

Drill down on mobile video search:

2 result(s) displayed for mobile video (1 - 2 of 2):

LTE Broadcast: More than just a Pretty Face for Mobile Video

By: Mae Kowalke, TMCnet Contributor

Mobile video is very popular. In fact, it is predicted to become very much more so in the future with the expectation that it will account for up to 69 percent of total mobile traffic by 2018. Demand is driven by subscribers who want to take content like news programs and favourite TV series with them wherever they go.

As discussed on the Wilson Street blog by Habib Nouira, Product Marketing Manager, Alcatel-Lucent, LTE broadcast is enabling operators and internet service providers (ISPs) to meet this need.  They are also exploring how the technology can expand their coverage areas, reduce customer churn, cut costs, and grow revenue.

Build a Brand Experience that Engages Young Consumers

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment. 

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