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SurePay Helps U.S. Mobile Operators Overcome Challenges with Flexible Prepaid Charging Options

By: Peter Bernstein, TMCnet Senior Editor

There a few things more confounding to mobile service providers in hotly contested markets than missing out on opportunities to generate more revenues and profits from what have been lightly used services.  This is particularly the case in the United States where unlike much of the world where prepaid services are the norm, it is estimated that roughly 19 percent of U.S. subscribers avail themselves of these services.

That said, and despite some cultural and addressable market challenges, U.S. mobile services providers can change the game in their favor as prepaid is already experiencing significant growth due to a variety of factors, and if done correctly is poised according to research firm Yankee Group is to grow over the next few years faster than the overall telecommunications.

Sponsored Data Plans Can Help Keep Mobile Subscribers Connected

By: Paula Bernier, TMC Executive Editor 

It’s no secret that many of us these days are very attached to our smartphones and tablets. Yet for all the entertainment and value these devices – and the applications, information, and people they can access – provide, nobody likes getting bills from their wireless carriers. That’s especially true when the dollar figure at the bottom of those bills increase.

But there are some options mobile carriers might want to consider to help keep their subscribers’ data plan bills more manageable, and keep their customers happier. One way to allow for that is by introducing sponsored data charging programs.

Sponsored data charging programs are an effective way mobile carriers can help their subscribers justify the cost of connectivity, while growing their own user bases and expanding their ecosystems to include more application providers and marketers. That’s the word from Barbara Sampson, senior marketing manager for policy and charging PLM marketing, and Thomas King, manager of the policy and charging portfolio, at Alcatel-Lucent. The two wrote a recent TechZine posting, Operators benefit from sponsored data charging, that details how mobile operators can prosper with these types of programs.

Third Party Pays Mobile Data Plans Hit the Market

Alcatel-Lucent’s Rich Crowe continues the dialogue on the Six Degrees of Mobile Data Plan Innovation by examining recent market developments in third party pays mobile data.

Syntonic Wireless™ is bringing sponsored data to AT&T customers. The Seattle-based mobile services company’s new Syntonic Sponsored Content StoreSM, creates an open marketplace where AT&T’s iOS and Android customers can find and consume free or premium content without consuming their data plans. Integrated with AT&T’s Sponsored DataSM service, the Syntonic Sponsored Content Store operates on the third party pays concept, one of the six degrees of mobile data plan innovation.

When it announced Sponsored Data in January 2014, AT&T offered a vision for a service that would give sponsors new ways to engage with customers and employees. Sponsors could come from industries as diverse as healthcare, retail, media and entertainment, and financial services. They could use sponsored data in a variety of different ways, including:

The Six Degrees of Mobile Data Plan Innovation: It's Not All About Data- Mobile Voice and Messaging Share Plans Offer Plenty of Appeal

Alcatel-Lucent’s Rich Crowe continues the Six Degrees of Mobile Data Plan Innovation blog series by examining the degree to which consumers are interested in share plans that include unlimited voice and messaging but don’t include data.

The last Six Degrees blog explored consumer attitudes toward two different mobile share plan options: sharing data only and sharing voice, messaging and data. This blog will explore attitudes toward a 3rd option: sharing unlimited voice and messaging — but not data — across multiple devices or subscribers.

Shared Data Plans Mean New Charging Challenges

By Mae Kowalke, TMCnet Contributor

The move to LTE networks, increasing data usage, and the proliferation of multiple devices per user has ushered in the concept of shared data plans.

Shared data plans offer benefits both to consumers and operators. For carriers, shared data plans mean the ability to have a single pool of data minutes that they can use across their multiple devices. For carriers, shared data plans mean increased customer loyalty and additional revenue opportunities.

However, shared data plans also mean challenges for carrier charging systems.

Carriers Can Benefit from Shared Mobile Data Plans

By Mae Kowalke, TMCnet Contributor

Shared minutes have been a wild success for mobile operators, and the family plans have become the norm. But now consumers want shared data plans, too, since according to Alcatel-Lucent one in every four mobile users will have more than one device by 2016. Currently 60 percent of consumers want shared data plans, and that number is likely to grow.

Shared data plans are a boon for operators, so this trend should be embraced.

Users on shared plans typically opt for larger data buckets, for one. More than a quarter of subscribers for one leading carrier choose a data allowance of 10 GB per month or larger, according to a recent TechZine posting by Daisy Su Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent, The Case for Shared Data Plans.

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