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Alcatel-Lucent's Optism Solution Scoring Big Wins for Operators and Brands through Targeted, Permission-Based Mobile Advertising


By Beecher Tuttle

The most successful advertisers and brands are always those that evolve alongside technology and adapt their campaigns based on recent consumer trends. Just as advertisers once changed their focus from print to digital platforms, marketing groups are now concentrating their efforts on the mobile market.

The inherent difficulty in mobile marketing is that it has almost become synonymous with spamming, where advertisers blanket mobile phone users with promotions, deals and company news that they simple don't care about. If only advertisers could partner with mobile operators and develop a base of consumers who are interested in connecting and interacting with their brand.

With the Optism Mobile Advertising Solution from Alcatel-Lucent, they can.

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