multimedia tag
18 result(s) displayed for multimedia (1 - 18 of 18):
Give Me Captivating Conversation, Not Captive Communications
By Susan J. Campbell The communication definition is rapidly changing with the increased use of SMS, video, MMS and social networking. It is vital that users have access to a better way to support highly mobile, multimedia lifestyles. All-IP networks...
Leverage Communication APIs to Create High Value Enterprise Service and Web 2.0 Application Mash-ups
By Ed SilversteinThe growth of broadband has helped to shift user focus from voice and personal communication to multi-media and content communication, and that's just the beginning for a smart network that makes application enablement a reality.The increase in data...
Utilizing Mobile Smartloading to Offload Peak-Time Bandwidth Demand
By Susan J. CampbellHow important is it to offer multi-screen services? Consumers want real-time access to information and entertainment through rich content delivery on a number of different devices. If their service provider cannot provide the same rich content on...
Best Practices for Securely Exposing Network Assets
By David SimsTo continue competing in the marketplace, a recent post from Alcatel-Lucent contends, service providers "must increase their influence on the content delivery value chain by adding unique value to it."Service providers have network assets that offer a quantifiable...
Content is King: Choosing the Right Partner Ecosystem to Create High Value Multimedia Services
By Susan J. CampbellFor those network operators hoping to drive revenue and profits in this new market, the primary focus must be on rich, quality content delivered whenever and wherever the customer demands it. An inability to do so is...
Monetizing the Multimedia Value Chain
By Susan J. CampbellIn the realm of media communications, there is a state of unrest. Multi-channel TV and Internet content distribution has enjoyed strong growth, but something had to be taken down in order for this growth to succeed: incumbent...
Why Brands Will Pay More for Interactive Advertising
By David SimsThe number of IPTV subscribers is accelerating. Which means the need to keep the user experience for IPTV entertainment services at the leading edge is far more acute.If you want to use your IP infrastructure to expand your...
How Network Providers Fit in the Mobile Advertising Value Chain
By Susan J. Campbell Mobile advertising is exploding as a whole new way to reach consumers with more personalized content and allow network providers to establish a new, sustainable business model. As this is a whole new world, it can be...
Best Practices for Creating an Effective Advertising Ecosystem
By Susan J. CampbellNetwork providers are facing a whole new set of obstacles as consumers are demanding more from the network, but want to pay less for what they receive. Much of this demand includes rich content - much of...
How IP Transformation and My IC Phone Benefits the Hospitality Market
By Susan J. Campbell If you think about the hospitality market, the key focus is to create the most optimal experience for the customer. It doesn't matter if the experience has to do with a room, food, service, communications or scheduling...
Digital Advertising Creates New Revenue Opportunities for Network Providers
By Susan J. Campbell As the game is constantly changing for network providers, one of the biggest challenges they face is to keep customers happy while also driving strong streams of revenue. Consumers are demanding new and better content on multiple...
Multimedia Integration Services Have New Micro-architecture of the MSFT Media Room IPTV Offer
By Susan J. CampbellNew service offerings will be the lifeblood of service provider business as consumers continue to demand better and richer content on a variety of screens. Those service providers who cannot deliver will find customer churn increasing. To...
Mobile Advertising Product Helps Mobile Operators Find Growth Opportunities
Alcatel-Lucent this month unveiled its mobile advertising solution, which company officials said will allow mobile operators to create more available ad space and provide advertisers with access to highly targeted audiences. In an interview with TMCnet, Alcatel-Lucent officials explained that the Paris-based...
Multimedia Consumption Increasing, Drives IP Network Change
By David SimsIncreasing consumption for multimedia is driving the need for fully transformed, IP networks. Operators need to keep pace with consumer demand for fully transformed IP networks.Of course the telecom value chain has changed significantly in the last 10...
Technical Challenges and Business Opportunities in Mobile Data
By Susan J. Campbell Anywhere, anytime video is in high demand and that demand is not expected to wane anytime soon. The challenge for network providers in this climate is to identify opportunities and expand upon them, while also identifying inherent...
Open API Opens Doors, Drives Innovation
By Susan CampbellAs technology in the telecommunications world has evolved over time, one of the key benefits of this movement is the ability of companies to work together, delivering rich services integration that improves overall network performance and extends a...
New Multimedia Solutions Released by Alcatel-Lucent
The latest Alcatel-Lucent multimedia solutions will unify the delivery of video, TV and multimedia content to any connected device such as TV, PC or mobile phone.A set of solutions has been released to help service providers introduce a wide array...
The Impact of Instant Access on Go-to-Market Strategies
In today's consumer-driven data consumption, quality in delivery is no longer enough to drive customer loyalty. Users now want instant access, full security and privacy all while demanding the ability to continually access services on any display at any time....
