new conversation experience tag
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By Mae Kowalke
In an increasingly competitive marketplace, service providers (SPs) are staying one step ahead by finding new and innovative ways monetize their offerings. For providers who recognize and leverage it effectively, the emerging new social conversation experience arising from the pervasive adaption and use of social media is proving to be a valuable tool in this endeavor.
Alcatel-Lucent (ALU) has been busy developing solutions for fixed and mobile SPs to help them leverage the evolution of social media. On the mobility side, much of this development has been focused on two technical projects—Rich Communication Suite (RCS) and RCS-enhanced (RCS-e)—led by the Global System for Mobile Communications Association (GSMA).
In a recent white paper, “Building a Social Conversation Experience with RCS and RCS-E,” Alcatel-Lucent researchers explain that RCS (developed in 2008) is intended to: “Leverage the global interoperability and ubiquity of existing voice services and Short Message Services (SMSs) and enrich them with Internet-type features more in line with user demand.”
By Susan Campbell
Service provider (SP) revenues are taking significant revenue hits from application and content providers (ACPs) as the disaggregation of content from physical access shifts value generation opportunities toward third parties. At the same time SPs are also attempting to ward off “free” offerings, such as people using things like Skype for making phone calls who are willing to put up with inferior quality, by attracting people to superior services they will pay a premium for. The challenge, which every day gains more urgency, is how to react to both trends.
The objective is to be relevant and central in evolving ecosystems and thereby be in a position to maximize new opportunities while minimizing risks. The vehicle for turning things around is embodied in the desirability of creating a new conversation experience with customers based on a holistic strategic approach.
A recent Alcatel-Lucent article, The Value of the New Conversation Experience highlighted the need for service providers to increase the average revenue per user and reduce churn, two of the major revenue corrosive issues. It focused on the reality that to accomplish these goals, SPs must quickly bring to market enhanced service bundles and also rapidly introduce innovative service offerings with compelling and differentiated perceivable value as critical to combating free services.