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High Leverage Networks: How and Why

Developing a High Leverage Network requires a two-pronged approach: develop new business models and introduce or improve personalized service offerings. These go hand-in-hand and must be pursued simultaneously.

How Can Service Providers Improve Service Delivery by Leveraging Application Enablers?

Image by noway via Flickr By Susan J. CampbellThe industry is changing rapidly as users throughout the mobile service segment are demanding richer content and innovative applications on a number of different devices. The information they want must be...

Creating New Revenue Ecosystems by Leveraging M2M Generated Data

By Susan CampbellIn this new consumer-driven, technology-based environment, it is no longer enough to offer a single source service and expect it to satisfy your customers. Even if you still have the best customer service in the industry, you have...

Content is King - For Multi-Screen Advertisers, Too

By David Sims"Content wants to be free from platform restrictions; free to move around and follow the consumer." So says industry observer Jon Gibs, adding for good measure that "it's a fallacy to compartmentalize consumers into mobile, TV or Internet...

Alcatel-Lucent's New Ethernet Switch Outperforms Enterprise Core Market

By Ed SilversteinThere is now global availability of a new 10 Gigabit Ethernet (10GigE) enterprise switch from Alcatel-Lucent that the company says sets a powerful standard in non-blocking switch capacity, port density, low-power consumption and price-per-port.The OmniSwitch 10K Modular LAN...

Real-Time Visibility of Performance and Productivity Empowers Employees

By Susan J. Campbell  A balance between performance and cost is a true challenge for contact centers to find. When that contact center is mission critical to the business, it must be able to achieve differentiation from competitors in the market,...

Leverage Communication APIs to Create High Value Enterprise Service and Web 2.0 Application Mash-ups

By Ed SilversteinThe growth of broadband has helped to shift user focus from voice and personal communication to multi-media and content communication, and that's just the beginning for a smart network that makes application enablement a reality.The increase in data...

Top 5 Aspects of Customer Engagement: How They Create Brand Loyalty

By Beecher TuttleTo experience success in today's economy, companies need to provide their current and prospective customers with an unmatched level of service and support. For growing enterprises, this can be a very trying task. Due to the size and complexity...

Alcatel-Lucent TechZine, Web 2.0-Style Magazine Launched

By Beecher TuttleThe global communications industry is a rather complex space. It seems that almost every day a new product or service is introduced that is capable of revolutionizing the market on either the consumer or enterprise level.To stay in...

Best Practices for Improving Network Monitoring and Management

By Susan J. CampbellNetwork operators are more successful when their networks operate at peak performance levels. To ensure they can achieve such levels, proper network monitoring and management solutions must be in place. While such solutions can deliver value to...

Best Practices for Using an Intelligent Infrastructure to Simplify your Network

By Susan J. CampbellThe concepts of simplification and networks do not always mix, yet achieving a simplified approach in the network can deliver considerable benefits. The challenge is that the increase in telephony, video and business applications transported over a...

Mashups and Web 2.0: Inventing a New Breed of Web Apps: COM 2.0

By David SimsFew would deny that Web 2.0 has transformed the Internet. Users, formerly only consumers, are now involved in the creation process by producing and sharing content. And with the growing 2.0 environment, Alcatel-Lucent officials say, mash-ups have become...

How Can You Reduce Network Costs by Migrating to an IP Infrastructure

By David SimsFor mobile operators, according to Alcatel-Lucent officials, "migrating from a tried and tested TDM environment to an all-IP network offers tremendous opportunities in terms of a lower cost base and a richer applications environment."But it also presents technical...

What Role Should Service Providers Play in Cloud Computing?

By David SimsAccording to a recent white paper by Alcatel-Lucent, cloud computing is changing the way consumers and businesses purchase and use a wide range of computing capabilities. It also presents new business models for service providers to consider."For decades,...

Using Multi-Vendor Managed Services to Create a Single Point of Accountability

By Susan J. CampbellAs a network operator, it is imperative that you have the necessary tools and manpower to manage a number of vendors, maintenance contracts and required skill sets. Your complexity and costs are consistently increased by the continuous...

Best Practices for Using On-Demand QoS Upgrades to Improve Network Utilization and Efficiency

By David SimsConnie Torres, director of market advantage research, Alcatel-Lucent, recently authored a piece titled "Meeting Application Demand Profitably with a Smart Network."She notes that the Information Age "has evolved from a Web 1.0 Read Only environment to a Web...

IP-Enabled Energy Distribution: Using Smart Utilities to Drive Eco-Efficiencies

By Susan J. CampbellWhile a priority focus on environmentally friendly initiatives began some years ago, it wasn't until the concept of "going green" emerged that companies and consumers alike began examining ways to drive system implementations that would deliver sustainable...

Best Practices for Securely Exposing Network Assets

By David SimsTo continue competing in the marketplace, a recent post from Alcatel-Lucent contends, service providers "must increase their influence on the content delivery value chain by adding unique value to it."Service providers have network assets that offer a quantifiable...

Content is King: Choosing the Right Partner Ecosystem to Create High Value Multimedia Services

By Susan J. CampbellFor those network operators hoping to drive revenue and profits in this new market, the primary focus must be on rich, quality content delivered whenever and wherever the customer demands it. An inability to do so is...

Why Brands Will Pay More for Interactive Advertising

By David SimsThe number of IPTV subscribers is accelerating. Which means the need to keep the user experience for IPTV entertainment services at the leading edge is far more acute.If you want to use your IP infrastructure to expand your...

How Can You Reduce OSS/BSS by Choosing the Right Network Integration Partner

By Susan J. CampbellThe rules of the game are changing for the network operator, demanding the selection of an integration partner. This is not only a challenging task, but also an important one as making the right choice can help...

Maximize Outsourced Partner Value: Minimize Risk and Transformation Downtime

By David Sims"The ideal partner," says a recent white paper from Alcatel-Lucent, "will focus on creating business value for the enterprise and will have a broad range of network, services and the multi-vendor equipment experience needed to create a complete...

How Network Providers Fit in the Mobile Advertising Value Chain

By Susan J. Campbell Mobile advertising is exploding as a whole new way to reach consumers with more personalized content and allow network providers to establish a new, sustainable business model. As this is a whole new world, it can be...

Best Practices for Creating an Effective Advertising Ecosystem

By Susan J. CampbellNetwork providers are facing a whole new set of obstacles as consumers are demanding more from the network, but want to pay less for what they receive. Much of this demand includes rich content - much of...

Selecting the Right Business Model to Enable the Delivery of New Applications and Services

By David SimsAccording to a recent Alcatel-Lucent-published study, supporting the business case for enablement of third-party applications is still "a significant challenge for network providers," one that requires "analysis, planning and understanding of implicit tradeoffs."For the majority of network providers,...
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