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By Mae Kowalke
In an increasingly competitive marketplace, service providers (SPs) are staying one step ahead by finding new and innovative ways monetize their offerings. For providers who recognize and leverage it effectively, the emerging new social conversation experience arising from the pervasive adaption and use of social media is proving to be a valuable tool in this endeavor.
Alcatel-Lucent (ALU) has been busy developing solutions for fixed and mobile SPs to help them leverage the evolution of social media. On the mobility side, much of this development has been focused on two technical projects—Rich Communication Suite (RCS) and RCS-enhanced (RCS-e)—led by the Global System for Mobile Communications Association (GSMA).
In a recent white paper, “Building a Social Conversation Experience with RCS and RCS-E,” Alcatel-Lucent researchers explain that RCS (developed in 2008) is intended to: “Leverage the global interoperability and ubiquity of existing voice services and Short Message Services (SMSs) and enrich them with Internet-type features more in line with user demand.”