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The Operational Imperative in the New Era of Mobile Data Personalization

By Patrick McCabe

The growth of mobile data is driving significant revenue at various Internet and Over-the-The Top (OTT) companies such as Amazon, Apple, Google, Facebook not to mention with various VOIP, video and content providers.  The mobile service provider, who provides mobile Internet user’s connectivity to these companies, has yet to capitalize on this growth.  To make this situation even more challenging the service provider’s voice and SMS revenues, historically representing over 70% of their total revenue, are flattening and are being slowly replaced with OTT versions of these services as found by mobiThinking.

However, there is a clear market demand to empower mobile users with a simplification of the mobile broadband experience while offering data usage transparency.  There is also a demand to provide data services that are specifically tailored to the individual and their particular lifestyles and usage patterns.  This is where the opportunity lies for the service provider.  They need to “transform” their business to take advantage of this new ”mobile data frontier” by meeting consumer driven requirements while creating new and innovative streams of revenue.

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