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The Business Case for IP Transformation: Managing the Service Roadmap

By: Steve Blackshaw, IP Transformation Product Line Management, Alcatel-Lucent

IP Technology Programs are primarily focused on delivering technology solutions. However, the goal ultimately is to launch new services, and substitute old ones for all IP services. How do we ensure our technical visions deliver on these more marketing driven needs?

We need to ask… “Why Are We Building The Network?”

With IP Transformation programs sponsored and funded by the CTO, delivered by technology-focused teams, and culturally embedded within network operations, it is easy to forget that the over-riding objective of many programs is to actually change the service portfolio mix, for the benefit of both customers, and the provider.

So, how can Service Portfolio managers ensure that this vision is not lost when the programs are so heavily influenced by technology?

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