Next Generation Communications Blog

Wi-Fi

Build a Brand Experience that Engages Young Consumers

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment. 

Build a Brand Experience that Engages Young Consumers

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment. 

Build a Brand Experience that Engages Young Consumers

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment. 

A High-Performance Evolved Packet Core is Essential to Handle Mobile Data Demand

By Mae Kowalke, TMCnet Contributor

The glass can be half empty or half full when it comes to mobile broadband.

On the one hand, data usage is growing at exponential rates, and seems to be no end in sight. In fact, it is projected that by 2017, the monthly mobile broadband usage of the average subscriber will reach 5 GB, according to research from Alcatel-Lucent Bell Labs.

On the other hand, the emergence of LTE enables operators to more cost-effectively monetize this traffic demand by rolling out quality-of-service (QoS) guarantees for sensitive data traffic such as voice-over-LTE (VoLTE), as well as other data service packages that until recently did not make sense.

Finding the glass half full from the emerging data storm requires some planning when rolling out LTE, however. Network optimization is not a given. While LTE flattens IP traffic and enables new business models it also introduces new problems. Chief among them is increased network signaling rates.

Oil & Gas: Dynamic Communications Enables Faster, Farther and Safer Operations

By Mae Kowalke, TMCnet Contributor

The demand for oil and gas capabilities has never been greater and continues to grow. In fact, world energy needs are expected to increase by roughly 40 percent by 2030, according to the International Energy Agency, with the fast-developing China and India leading the way in energy consumption growth. The demand for oil is expected to grow by 20 percent, and gas needs should expand during this time by 50 percent. As much as dependency on fossil fuels is seen as needing to be reigned in, clearly oil and gas demand is going to go up despite greater reliance on alternatives. .

With that said, meeting energy needs is getting more complex. Hydrocarbon delivery is challenged by the fact that so much of the relatively low-hanging fruit has been plucked. The energy reserves of the future will increasingly come from deep-sea drilling, tar sands mining and other more challenging methods. Hydrocarbon delivery also will have to travel farther distances.

To effectuate cost-effective and efficient exploration and fuel deliveries in more challenging environments, it has become paramount that gas and oil communications be upgraded to next generation capabilities.

Viable Carrier Wi-Fi Starts with ANDSF

By Mae Kowalke, TMCnet Contributor

Mobile technologies such as smartphones and tablets have made users a little more ornery. They now expect both a high quality of experience and high bandwidth availability to run their mobile devices. Yet, this can be a challenge for operators.

One solution to tackle the bandwidth issue is leveraging carrier Wi-Fi, which eases the cellular load. But Wi-Fi has historically been challenging in terms of user experience, as logins and moving between cellular reception and Wi-Fi have made the experience anything but simple and elegant.

Policy empowered carrier Wi-Fi control looks to change that, however, delivering both bandwidth and a high quality of experience. This empowered Wi-Fi is possible thanks to 3GPP, Access Network Discovery and Selection Function (ANDSF).

The Apple Loophole: iOS 7 Upgrade Impacts on Mobile Networks

By Patrick Tan, General Manager, Network Intelligence, Alcatel-Lucent

Note: Originally posted in Alcatel-Lucent Analytics Beat blog

Similar to previous iOS updates, over 50% of Apple device users upgraded their device to iOS 7 within 2-3 days of its release, 30% upgrading within the first day.  Apple made improvements to their software release process to ensure mobile networks are protected from these techno-hungry iPhone users. Specifically, the notification announcing availability of the new iOS is staggered over a few days to help spread out the signaling load.  They also implemented a “no-greater than 100 MB app size” policy which restricts apps over that size from downloading over mobile networks.  And Apple’s iOS 7 update came with a mandatory WiFi-based upgrade path. 

So, quiet day on mobile networks on September 18th?  Not quite – iOS 7 update came with a hidden cost to mobile operators.  But, only systems correlating signaling, volume, applications and device data – down to the iOS version – could detect these trends. 

In this blog, we report on Apple iOS update trends discovered using the Alcatel-Lucent 9900 WNG on mobile networks worldwide.

Keeping Up With the Modern-Day Nomads

By Philip Carden, Head of Alcatel-Lucent Consulting Services

Meet the digital nomads, a growing group of heavy mobile data users that's redefining how service providers think about connectivity.

There is a small, but growing, new class of data users amongst us. You've likely spotted one – that man hunched over a laptop at your neighborhood coffee shop, the woman swiping through a tablet in the park, or even that teen on the train whose eyes are glued to a video on his larger-than-average smartphone.

They are the digital nomads. Unlike the hunters and gatherers of the past, these nomads are always connected, regardless of where they are, and their expectations for connectivity have never been higher.

Wi-Fi Roaming Takes the Stage --Get Ready for ANDSF and Hotspot 2.0 Capabilities

Mae Kowalke

The next major cellular technology advancement is on its way. Here comes Wi-Fi roaming.

Cellular users often switch between 3G or 4G networks to Wi-Fi to access the internet, especially as cloud services continue to grow in importance. The switch from a cellular service to a Wi-Fi network is not always seamless, especially when it requires first finding a network and then getting through a login screen.

But a group of new cellular technologies, in particular the 3GPP Access Network Discovery and Selection Function (ANDSF) and Hotspot 2.0, will change that with what amounts to Wi-Fi roaming, according to a white paper, “Wi-Fi Roaming – Building on ANDSF and Hotspot2.0,” jointly produced by Alcatel-Lucent and BT.

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