Next Generation Communications Blog

Wi-Fi

How a "Wi-Fi first" strategy benefits EMEA MSOs

By: Steve Davidson, European Marketing Director for Cable, Alcatel-Lucent

From original Alcatel-Lucent TechZine posting

A Wi-Fi first strategy can help multi-system operators (MSOs) remain competitive in the evolving marketplace.  Wi-Fi enabled devices default to using the cable operator’s Wi-Fi network for voice, and cellular equipped devices can switch to cellular when out of Wi-Fi range.

Although nuances in the business drivers for adopting such a strategy vary by region globally, this model turns the traditional cellular voice paradigm on its head.

Just like other communications or media industries, MSOs face a dynamic and extremely competitive market. As a result, in EMEA, they have evolved their end-user offerings to embrace market-leading fixed high speed internet access, Wi-Fi connectivity, and bundled mobile cellular services using mobile virtual network operator (MVNO) partnerships.

As the pace of change continues to accelerate, subscribers have made a widespread move to Wi-Fi enabled smartphones and tablets. A European commission study stated that 71% of all EU wireless data traffic in 2012 was delivered to smartphones and tablets using Wi-Fi. This is expected to rise to 78% by 2016.

European MSOs have already invested in Wi-Fi and offer data connectivity services in and out of the home. This not only is a customer retention strategy, but also lets MSOs build out further value added services (VAS) and can reduce data costs of their MVNO agreements.  So if we now contemplate the delivery of voice to these Wi-Fi enabled devices, how do we get started?

Existing Mobility Assets

VoWiFi extends and enriches LTE services

By: David E. Nowoswiat, Senior Product and Solutions Marketing Manager, IP Routing & Transport, and  Ed Elkin, Head of Marketing for IP Communication, Alcatel-Lucent

The growing importance and usage of Wi-Fi™ is spurring rapid development in voice over Wi-Fi (VoWiFi) to complement robust VoLTE services. Mobile device manufacturers are taking advantage of Wi-Fi to solidify their relationship with consumers and enterprises, so mobile network operators (MNOs) need to act quickly to secure a share in the hot Wi-Fi market. By developing a strategy that encompasses Wi-Fi, MNOs can leverage their most important asset - their LTE network - to deliver a seamless experience for subscribers while leveraging their virtualized IMS investment to create  new revenue opportunities for themselves.

Mobile World Congress 2015 - What's the Next Big Thing?

By: Peter Bernstein, Senior Editor

In doing preparations for what many have called “the circus” aka the annual Mobile World Congress (MWC)—which is arguably now the most important industry trade event as the world goes mobile and which takes place in Barcelona March 2-5—the excitement is already palpable.  From all of the new cool devices of all shapes and sizes to interesting advances on things like antenna technology, Network Functions Virtualization, carrier aggregation, etc., the eye candy alone is almost overwhelming in terms of imagining the possibilities.  However, MWC always is tantalizing because not only does it answer what we will see in terms of capabilities in the near-term, but also because of the questions it raises about the longer term.

In this regard I was struck by a recent blog by Michael Peeters, CTO, Alcatel-Lucent Wireless, entitled I think appropriately, The Circus is in Town. Peeters’ main point is summed up nicely where he says in characterizing his view on what’s the next big thing that will be the buzz of the show that, “...one thing is certain: its story will be about removing place and time constraints we took for granted.”

In-building Cellular Options are the Next Connectivity Battleground

By: Mae Kowalke, TMCnet Contributor

The Law of 80 Percent clearly explains why in-building Internet access currently matters a lot. Mobile data traffic grew by roughly 80 percent in 2014, about 80 percent of mobile usage occurred in-building, and 80 percent of WLAN installations are at risk of not being able to handle traffic loads, according to research by ABI and Gartner.

This is a problem as Internet access expectations shift from coverage to quality and capacity. While some form of Internet access is available just about everywhere, there is a huge difference between good Internet and inadequate capacity.

Enterprise cells and indoor small cells can help meet this demand.

Small Cell Deployments Can Gain from Thoughtful Collaboration

By: Mae Kowalke, TMCnet Contributor

Mobile operators know that small cells deliver efficient, cost-effective wireless coverage since they can be placed anywhere to add or augment service. But while the technological benefits are not in dispute, actual small cell deployment can be a challenge. The very advantage of small cells is also a disadvantage.

That’s because unlike macro cells, small cells require many deployments and agreements with many sites. Instead of one deployment, there are several. This adds complexity, especially with small cells outdoors.

The numbers bear this out. A recent study by Informa Telecoms & Media found that roughly 60 percent of the operators it surveyed said that deployment problems were the biggest challenge with small cell technology.

Most Mobile Traffic Happens In-Building, and Operators Need to Beef Up Their Support

By: Mae Kowalke, TMCnet Contributor

Most mobile traffic is consumed indoors, and operators need to get a better grip on serving this market since it is a huge one.

Roughly 80 percent of mobile traffic is now consumed in-building, according to a recent Gartner study, whether mobile bandwidth is consumed in a public space, a shopping mall, or at the office. The total market for in-building services is estimated to be $4.3 billion currently, according to ABI research, and it is expected to grow to $8.5 billion by 2019.

Business leaders recognize the need, too; 72 percent of businesses are interested in enterprise cells that can boost performance on their premises. An Alcatel-Lucent infographic tells the tale.

Most Mobile Traffic Happens In-Building, and Operators Need to Beef Up Their Support

By: Mae Kowalke, TMCnet Contributor

Most mobile traffic is consumed indoors, and operators need to get a better grip on serving this market since it is a huge one.

Roughly 80 percent of mobile traffic is now consumed in-building, according to a recent Gartner study, whether mobile bandwidth is consumed in a public space, a shopping mall, or at the office. The total market for in-building services is estimated to be $4.3 billion currently, according to ABI research, and it is expected to grow to $8.5 billion by 2019.

Business leaders recognize the need, too; 72 percent of businesses are interested in enterprise cells that can boost performance on their premises. An Alcatel-Lucent infographic tells the tale.

Who's Afraid of Interoperability?

By: Mike Schabel, VP, Small Cells, Alcatel-Lucent

In our never ending quest to deliver higher capacity networks and more effectively deliver a true broadband experience to wireless consumers, our industry continuously engages in vigorous debates about new technology, architecture, and processes followed by rapid acceptance and adoption.

I only look to small cells as an example, where the industry has quickly evolved from a macro-centric view that small cells were an unnecessary nuisance, to the current view where they are accepted as necessary for scaling the network and create compelling new opportunities for network optimization, efficiency and applications. With the small cell debate behind us, we have turned to new ones: How should we use unlicensed or shared spectrum? How do we enable a centralized SON layer in the field that works across multiple vendors?

Build a Brand Experience that Engages Young Consumers

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment. 

A High-Performance Evolved Packet Core is Essential to Handle Mobile Data Demand

By Mae Kowalke, TMCnet Contributor

The glass can be half empty or half full when it comes to mobile broadband.

On the one hand, data usage is growing at exponential rates, and seems to be no end in sight. In fact, it is projected that by 2017, the monthly mobile broadband usage of the average subscriber will reach 5 GB, according to research from Alcatel-Lucent Bell Labs.

On the other hand, the emergence of LTE enables operators to more cost-effectively monetize this traffic demand by rolling out quality-of-service (QoS) guarantees for sensitive data traffic such as voice-over-LTE (VoLTE), as well as other data service packages that until recently did not make sense.

Finding the glass half full from the emerging data storm requires some planning when rolling out LTE, however. Network optimization is not a given. While LTE flattens IP traffic and enables new business models it also introduces new problems. Chief among them is increased network signaling rates.

1 2 Next
Featured Events