Next Generation Communications Blog

Wireless

The New Facet of Customer Experience Management - Field Service 2.0

By: Rhodo Odysseos, Product/Solution Marketing, Alcatel-Lucent, and Jess Verbruggen, Motive Integrated Marketing Assistant, Alcatel-Lucent

Traditionally, communications service providers (CSPs) have treated the field service aspect of their organization as a cost center. Field technicians engaged in maintenance activities were simply a part of the cost of doing business.  More recently, the communications industry in general and the field service arena in particular, has been disrupted by immense changes in the customer profile, service expectations, and behaviors.

Field service is often the only face of the company that a customer will ever see, so it’s not a surprise that CSPs are striving to make a positive impact on customers in this realm. Achieving full potential in field service saves CSPs a lot of time and money. Productivity and efficiency reviews targeted at field service operations, done correctly, can reinforce other areas of the business by increasing customer satisfaction and improving safety and quality. 

Here is how Telecoms Can Keep Over-the-Top in Check

By: Mae Kowalke, TMCnet Contributor

Why I don’t use Skype much largely is the result of a savvy move from a telecom provider in Southeast Asia.

I have many friends in Asia, many of whom are not exactly rolling in money. So they can’t afford a data plan on their cell phone to use Skype. But what they all can do is use Facebook, and they all can use Facebook because many telecoms in the region give Facebook access away for free while charging for other Internet access such as web browsing. This is a good way to slowly upsell consumers—and to indirectly get me to use Facebook even more than I normally would.

Similar value-added services through selective access to particular mobile applications can be seen here in the U.S., too. T-Mobile, for instance, has recently begun offering unlimited streaming Internet radio even for customers who can’t step up for the larger data plans that normally would be needed to support Internet radio on a mobile device.

This is good business. It is a way that operators can help fend off the over-the-top challenge that threatens to turn telecoms into commodity businesses.

Most Mobile Traffic Happens In-Building, and Operators Need to Beef Up Their Support

By: Mae Kowalke, TMCnet Contributor

Most mobile traffic is consumed indoors, and operators need to get a better grip on serving this market since it is a huge one.

Roughly 80 percent of mobile traffic is now consumed in-building, according to a recent Gartner study, whether mobile bandwidth is consumed in a public space, a shopping mall, or at the office. The total market for in-building services is estimated to be $4.3 billion currently, according to ABI research, and it is expected to grow to $8.5 billion by 2019.

Business leaders recognize the need, too; 72 percent of businesses are interested in enterprise cells that can boost performance on their premises. An Alcatel-Lucent infographic tells the tale.

Most Mobile Traffic Happens In-Building, and Operators Need to Beef Up Their Support

By: Mae Kowalke, TMCnet Contributor

Most mobile traffic is consumed indoors, and operators need to get a better grip on serving this market since it is a huge one.

Roughly 80 percent of mobile traffic is now consumed in-building, according to a recent Gartner study, whether mobile bandwidth is consumed in a public space, a shopping mall, or at the office. The total market for in-building services is estimated to be $4.3 billion currently, according to ABI research, and it is expected to grow to $8.5 billion by 2019.

Business leaders recognize the need, too; 72 percent of businesses are interested in enterprise cells that can boost performance on their premises. An Alcatel-Lucent infographic tells the tale.

The Cat Video Index: A Simple View of Data Costs

By: Andy Porter, Product Manager in the Payment, Policy and Charging department at Alcatel-Lucent

The Economist has its famous Big Mac index for comparing buying power across countries. But I wanted an index that focuses on the cost of mobile data usage. That meant I had to find a data-charging equivalent of the Big Mac. I needed an item that crosses cultural boundaries, is universally understood and is available worldwide.

I considered many possibilities. But the answer arrived when I saw my daughter laughing at a video of a cat playing a piano. Obviously, the mobile data equivalent of the Big Mac is the YouTube video. It’s a universally available service that is easily measured in quantitative terms, making it ideal for comparing mobile data costs.

In honor of my daughter, I chose the classic “piano-playing cat” as the baseline video. And by the way, this cat video has been viewed over 34 million times, proving its suitability as a baseline.

The proof is in: Measuring VoLTE, 3G and Skype in the Live Network

By: Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

There’s been a lot of debate within the industry about VoLTE’s readiness and how it stacks up against 3G voice and applications like Skype.

Now Signals Research Group (SRG), a leading field research and consulting services leader covering the wireless telecommunications industry, has closely studied the performance of VoLTE, 3G and Skype in AT&T’s commercial network and issued their report.  As we noted last week, SRG conducted that independent network benchmark study in Minneapolis-St. Paul, in collaboration with Spirent Communications. This is a market where Alcatel-Lucent provides the infrastructure, so I’m particularly glad to share this report with my friends and colleagues who’ve helped design, deploy and optimize VoLTE. 

During June and July, SRG tested VoLTE, 3G and Skype for everyday conditions, including stationary and mobile locations, strong and weak radio coverage, and under a variety of network loading and multi-tasking conditions. The tests evaluated voice quality, call setup time, call reliability, eSRVCC handovers, network resource utilization, and battery life.

Who's Afraid of Interoperability?

By: Mike Schabel, VP, Small Cells, Alcatel-Lucent

In our never ending quest to deliver higher capacity networks and more effectively deliver a true broadband experience to wireless consumers, our industry continuously engages in vigorous debates about new technology, architecture, and processes followed by rapid acceptance and adoption.

I only look to small cells as an example, where the industry has quickly evolved from a macro-centric view that small cells were an unnecessary nuisance, to the current view where they are accepted as necessary for scaling the network and create compelling new opportunities for network optimization, efficiency and applications. With the small cell debate behind us, we have turned to new ones: How should we use unlicensed or shared spectrum? How do we enable a centralized SON layer in the field that works across multiple vendors?

Is the Connected Car Going to Replace your Smartphone?

By: Anthony Trinh (@Trinh_Anthony), Integrated Marketing Assistant, Alcatel-Lucent 

What if you didn’t need to have your phone beside you at all times? What if instead, you can use your own car to connect with you, direct you and protect you wherever you go?

Well, by 2022, a Telefónica Industry Report (PDF) predicts that there will be 1.8 billion automotive Machine-to-Machine (M2M) connections that can do just that. This will comprise 700 million Connected Cars and 1.1 billion Internet of Things (IoT) devices for services such as navigation, insurance, stolen vehicle recovery (SVR) and infotainment. In fact, Machina Research predicts that by 2020, 90% of new cars will feature built-in connectivity platforms, growing from less than 10% today.

Connected Cars will not replace smartphones - merely it’s a way to extend the IoT connectivity and bring the everyday lifestyle right to the car. Ellis Lindsay’s blog on Connected Cars as an everyday lifestyle does a great job of explaining this concept. He goes into detail about connected cars giving us the ability to link our life experiences – whether it’s our deadlines, travel plans, monthly payments or Facebook notifications – to wherever we are and wherever we go.

How to Speed Small Cell Site Acquisition on a Large Scale

By: Jean Jones, Director, Wireless Marketing, Alcatel-Lucent

Outdoor small cells are now widely recognized as a great solution for expanding mobile capacity and coverage. And their use is expected to grow sevenfold by 2018.[1] So here’s the next big question: How can you put these cells where they’re needed, faster and at lower cost?

Maybe you’ve already encountered deployment issues, including difficulties with small cell site acquisition. According to an Informa Telecoms & Media survey, nearly 60% of mobile operators say that deployment problems are their biggest small cell challenge.[2] In other words, operators’ top concerns are not about small cell technologies or products. Instead, they’re about the practical aspects of getting these cells up and running on light posts, utility poles, bus stops, buildings and other street locations.

This blog looks at a collaborative approach that makes these deployment processes faster and easier. Alcatel-Lucent adopted these methods for our Metro Cell Express Site Certification Program. And we’re discussing them here, because this business model earned a top award in the small cell innovation leadership category.

Connected Cars as an Everyday Lifestyle

By: Ellis Lindsay, General Manager, Customer Experience Solutions, Alcatel-Lucent 

I drive to work and back home in my car every day. I tune in to a radio station for traffic news and upcoming events nearby. Like many of you I’m sure, this is a typical everyday activity. And like never before, we are connected to our home, our families, our phones, our work and our friends in a network that seems to be always on. Shouldn’t we be in a lifestyle where we are consistently connected to the everyday activities in our lives? Well, let me introduce you to the world of Connected Cars.

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