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    <title>Next Generation Communications - Wireless Archives</title>
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    <id>tag:blog.tmcnet.com,2011-06-15:/next-generation-communications//67</id>
    <updated>2012-05-14T14:28:12Z</updated>
    

<entry>
    <title>A New Conversation Experience:   Alcatel-Lucent&apos;s  4G Consumer Communications Solution</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/05/a-new-conversation-experience-alcatel-lucents-4g-consumer-communications-solution.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49345</id>

    <published>2012-05-14T14:15:32Z</published>
    <updated>2012-05-14T14:28:12Z</updated>

    <summary><![CDATA[Beecher Tuttle
Subscriber demand for more innovative, bandwidth-hungry services has driven most every service provider to build a 4G LTE network capable of providing greater capacity, reduced latency and improved pricing. But to unlock the power of a 4G LTE investment &ndash; and to continue to deliver revenue-generating voice and messaging services &ndash; carriers must look to embrace Voice over LTE (VoLTE), a core component for a new set of rich media and collaboration services that also enables operators to deliver voice without having to rely on legacy 2G/3G networks.
In short, VoLTE helps service providers capitalize on their new 4G investments. VoLTE enables operators to offload legacy infrastructure and to deliver data simultaneously with crisp HD voice. By blending mobile voice with video, converged IP messaging, the web and social networking, service providers can create new revenue-generating communication services that differentiate them from competitors. The technology is also proven to harmonize conversations across disparate providers, devices and apps.
But perhaps more than anything, VoLTE provides operators with the flexibility to respond to ever-changing technologies, market conditions and user demands. The competitive freedoms of VoLTE allow operators to experiment with and deliver new communication features for broad markets and even strategic industries like mobile healthcare.]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="A New Conversation Experience" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="4g" label="4G" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="4gltenetwork" label="4G LTE network" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="allipcommunications" label="All-IP communications" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ims" label="IMS" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lte" label="LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="newconversationexperiencence" label="New Conversation Experience (NCE)" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="voiceoverip" label="Voice over IP" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="volte" label="VoLTE" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>Beecher Tuttle</p>
<p>Subscriber demand for more innovative, bandwidth-hungry services has driven most every service provider to build a <a href="http://lte.alcatel-lucent.com/index.php/pages/discover/?s_cid=smm_tmc0311_bl">4G LTE network</a> capable of providing greater capacity, reduced latency and improved pricing. But to unlock the power of a 4G LTE investment &ndash; and to continue to deliver revenue-generating voice and messaging services &ndash; carriers must look to embrace Voice over LTE (VoLTE), a core component for a new set of rich media and collaboration services that also enables operators to deliver voice without having to rely on legacy 2G/3G networks.</p>
<p>In short, VoLTE helps service providers capitalize on their new 4G investments. VoLTE enables operators to offload legacy infrastructure and to deliver data simultaneously with crisp HD voice. By blending mobile voice with video, converged IP messaging, the web and social networking, service providers can create new revenue-generating communication services that differentiate them from competitors. The technology is also proven to harmonize conversations across disparate providers, devices and apps.</p>
<p>But perhaps more than anything, VoLTE provides operators with the flexibility to respond to ever-changing technologies, market conditions and user demands. The competitive freedoms of VoLTE allow operators to experiment with and deliver new communication features for broad markets and even strategic industries like mobile healthcare.</p>
<p>VoLTE also provides an avenue for operators to partner with application developers to deliver the best user experience at the lowest cost per bit, solidifying their position in the value chain.</p>
<p>"Regardless of where technology, regulation and competition take the industry in the coming years, VoLTE operators&rsquo; investment enables them to act decisively," say Alcatel-Lucent, a leading provider of VoLTE technologies.</p>
<p><strong>Voice</strong></p>
<p>In addition to providing a pathway for new converged services, VoLTE acts as a business necessity for delivering voice services via 4G networks, rather than continuing to deliver voice and messaging over legacy 2G/3G networks &ndash; an interim solution that doesn't take advantage of the power of LTE.</p>
<p>VoLTE is the long-term industry-designated solution for delivering voice and SMS messaging &ndash; two revenue-generating services that have stringent requirements that all-IP mobile networks can't meet.</p>
<p>Unlike temporary solutions such as circuit switched fallback (CSFB) and simultaneous voice and LTE (SV-LTE), which can't enable all-IP communication services like video calls or WebRTC, VoLTE tightly links the voice application to the LTE network, assuring the best subscriber experience in terms of performance, reliability, interoperability and global roaming.</p>
<p>With VoLTE, operators can provide new revenue-generating services such as video-communications and converged IP messaging while still delivering key mobile features like global roaming, global interoperability and a global ecosystem of smartphones and tablets, says Alcatel.</p>
<p><strong>How does VoLTE optimize LTE investments?</strong></p>
<p>Unlike 2G and 3G networks, VoLTE provides seamless IP connectivity between a subscriber&rsquo;s devices and the Packet Data Networks (PDNs), resulting in improved spectral efficiency, higher bandwidth, reduced latency and Quality of Service (QoS) for new and legacy communication services.</p>
<p>The VoLTE application provides industry-leading reliability for conversational voice, real-time gaming, IMS signaling, and buffered and live streaming video. Other service differentiators include:</p>
<ul>
<li>Graceful handover of in-progress voice calls from VoLTE (packet) to 2G/3G (circuit)</li>
<li>Emergency calling (for example, a subscriber&rsquo;s call for help to police)</li>
<li>Intelligent Network (IN) service migration</li>
<li>Short message service (SMS) over IP</li>
<li><a href="http://www.alcatel-lucent.com/ims-communications/index.html?s_cid=smm_tmc0311_bl">IMS centralized services</a></li>
</ul>
<p>These features give application developers reason to partner with service providers and gain a share of their revenue. For more technical information on how VoLTE enables these functions, check out Alcatel Lucent's most recent addition to its white paper library, <a href="http://webform.alcatel-lucent.com/res/alu/survey/alu2CustomForm.jsp?cw=alu2CorpDocDownload&LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=White_Papers/April_2012_VoLTE_EN_StraWhitePaper.pdf&s_cid=smm_tmc0311_bl">Voice Over LTE: The New Mobile Voice</a>.</p>
<p><strong>Path to VoLTE</strong></p>
<p>Enablers like Alcatel-Lucent acknowledge that the path to VoLTE is a serious undertaking that relies heavily on the readiness of an operator's 4G LTE network as well as their competitive situation.</p>
<p>"The VoLTE operator must have purchased 4G LTE spectrum that covers critical markets, and they must have deployed or have a firm plan to deploy 4G LTE&rsquo;s radios, mobile backhaul, packet core and so on," says Alcatel. "The VoLTE deployment is comparably small when compared to the rest of 4G LTE, yet it too must be done well in order to assure subscribers&rsquo; service and win their business."</p>
<p>Before deploying VoLTE, service providers must first consider:</p>
<ul>
<li>IN Services: Operators must develop a plan to migrate their IN services from legacy networks to 4G infrastructures. For more information on this topic, check out the <a href="http://webform.alcatel-lucent.com/res/alu/survey/alu2CustomForm.jsp?cw=alu2CorpDocDownload&LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=White_Papers/April_2012_IN_Services_Migration_EN_StraWhitePaper.pdf&s_cid=smm_tmc0311_bl">IN Services Migration</a>&nbsp; white paper from Alcatel. </li>
<li>Consistent roaming: Without standards, business agreements and interconnections being finalized, operators need to employ an interim roaming strategy. The most optimum path available is the circuit switched copycat method, which relies on Local Breakout (LBO) to expeditiously route voice traffic.</li>
<li>Voice call continuity: The majority of operators use SR-VCC or eSR-VCC. Click on <a href="http://webform.alcatel-lucent.com/res/alu/survey/alu2CustomForm.jsp?cw=alu2CorpDocDownload&LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=White_Papers/April_2012_Voice_Call_Continuity_EN_TechWhitePaper.pdf&s_cid=smm_tmc0311_bl">this Alcatel white paper</a> for more information. </li>
<li>Device ecosystem: With the help of early VoLTE adopters, Alcatel-Lucent has been testing and preparing for the launch of VoLTE-capable devices. </li>
</ul>
<p><strong>The Alcatel-Lucent advantage</strong></p>
<p>As described above, VoLTE deployments hold tremendous value for service providers that rely on 4G LTE infrastructures to drive their business into the future. But to take full advantage of VoLTE, operators must first analyze their current competitive situation and assess their technical assets to ensure an efficient and cost-effective deployment.</p>
<p>Service providers need a partner with the technical expertise to help them with a smooth execution, especially considering commercial VoLTE rollouts are only just beginning. Alcatel-Lucent and its <a href="http://www.alcatel-lucent.com/wps/portal/Solutions/detail?LMSG_CABINET=Solution_Product_Catalog&LMSG_CONTENT_FILE=Solutions/Solution2_Detail_000346.xml&s_cid=smm_tmc0311_bl">4G Consumer Communications solution</a> have been at the heart of most every major VoLTE trial, assuring next-gen voice, video and messaging services with the highest level of performance, reliability and service interoperability.</p>
<p>The graphic below illustrates Alcatel-Lucent&rsquo;s end-to-end approach to LTE.</p>
<p><img src="http://blog.tmcnet.com/next-generation-communications/All%20IP%20LTE%20Transformation%20Diagram2.jpg" alt="All IP LTE Transformation Diagram2.jpg" width="975" height="662" />&nbsp;</p>
<p>Alcatel-Lucent's New Conversion Experience enables operators to deliver:</p>
<p>A better user experience: Mobile subscribers can enjoy video, voice and messaging using any combination of device, screen and network.</p>
<p>Connected communities: By harmonizing communications across telecom and web-based networks. Users can easily contact friends and family over social networks. And, through WebRTC, operators can extend their services to anyone with a web browser.</p>
<p>Open for innovation: The solution has easy to use, open Application Programming Interfaces (APIs) to attract application developers with additional features that inspire and accelerate new conversation services and collaboration.</p>
<p>Click <a href="http://www2.alcatel-lucent.com/new-conversation-experience/index.php?s_cid=smm_tmc0311_bl">here</a> to learn more about Alcatel-Lucent's "New Conversion Experience." And, for additional information, check out the following Alcatel-Lucent white papers:</p>
<ul>
<li><a href="http://webform.alcatel-lucent.com/res/alu/survey/alu2CustomForm.jsp?cw=alu2CorpDocDownload&LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=White_Papers/April_2012_Voice_Call_Continuity_EN_TechWhitePaper.pdf&s_cid=smm_tmc0311_bl">Service Continuity for Today's VoLTE Subscriber</a></li>
<li><a href="http://webform.alcatel-lucent.com/res/alu/survey/alu2CustomForm.jsp?cw=alu2CorpDocDownload&LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=White_Papers/Nov_2011_Service_Consistency_for_VoLTE_Subscribers_EN_TechWhitepaper.pdf&s_cid=smm_tmc0311_bl">Service Consistency for Today&rsquo;s VoLTE Subscribers</a></li>
<li><a href="http://webform.alcatel-lucent.com/res/alu/survey/alu2CustomForm.jsp?cw=alu2CorpDocDownload&LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=White_Papers/April_2012_IN_Services_Migration_EN_StraWhitePaper.pdf&s_cid=smm_tmc0311_bl">Intelligent Network Services Migration</a></li>
</ul>
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<entry>
    <title>LTE Wireless Networks -- Time to Deploy</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/05/lte-wireless-networks----time-to-deploy.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49326</id>

    <published>2012-05-07T18:20:17Z</published>
    <updated>2012-05-07T18:34:24Z</updated>

    <summary><![CDATA[By Mae Kowalke
Wireless operators and those who supply them infrastructure spend a lot of time focusing on the &lsquo;data storm&rsquo; and what they are doing to stay one step ahead of it. The goal is to deliver more data, faster, with a better customer experience and greater economies of scale than in the past. Thanks to Long Term Evolution (LTE) technology, these goals are now within reach.
&ldquo;According to the Global mobile Suppliers Association (GSA), 4G LTE is the fastest developing mobile system technology ever,&rdquo; said Maniam Palanivelu, director of global 4G LTE solutions marketing at Alcatel-Lucent, in an Enriching Communications article, &ldquo;LTE: The Best Thing to Happen to Wireless Networks.&rdquo;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
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        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Small Cells" scheme="http://www.sixapart.com/ns/types#category" />
    
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    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="globalmobilesuppliersassociation" label="Global mobile Suppliers Association" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gsa" label="GSA" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lte" label="LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="scalablealliparchitecture" label="scalable all-IP architecture" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wifi" label="Wi-Fi" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wirelessnetwork" label="Wireless network" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Mae Kowalke</p>
<p>Wireless operators and those who supply them infrastructure spend a lot of time focusing on the &lsquo;<a href="http://www.alcatel-lucent.com/wireless/">data storm</a>&rsquo; and what they are doing to stay one step ahead of it. The goal is to deliver more data, faster, with a better customer experience and greater economies of scale than in the past. Thanks to Long Term Evolution (LTE) technology, these goals are now within reach.</p>
<p>&ldquo;According to the Global mobile Suppliers Association (GSA), 4G LTE is the fastest developing mobile system technology ever,&rdquo; said Maniam Palanivelu, director of global 4G LTE solutions marketing at Alcatel-Lucent, in an <em>Enriching Communications</em> article, &ldquo;<a href="http://www2.alcatel-lucent.com/enrich/en/v6i1/lte-the-best-thing-to-happen-to-wireless-networks/?s_cid=smm_tmc0309_bl">LTE: The Best Thing to Happen to Wireless Networks</a>.&rdquo;</p>
<p>Palanivelu cited GSA figures indicating there are now 49 commercial LTE networks in 29 countries, and that is forecasted to reach 119 networks in 53 countries by the end of 2012. Two hundred and eight-five operators in 93 countries are actively investing in LTE. In fact, the evolution toward <a href="http://lte.alcatel-lucent.com/?s_cid=smm_tmc0309_bl">4G LTE</a> is occurring in developing and developed markets alike.</p>
<p>&ldquo;Operators in developing markets are using LTE to cost effectively bring the mobile Internet to areas that previously had no Internet access at all&hellip;In developed markets, premium data services, such as mobile video, gaming and business apps, need LTE&rsquo;s big bandwidth and low latency,&rdquo; Palanivelu explained.</p>
<p>For operators, the need to deliver more data is the driving force behind LTE adoption. Customers got a taste for data with 3G, and changed their behavior in response. With average consumption per device growing 14-20 fold, it is clear users want more data. They also are indicating they want it sooner rather than later.&nbsp;&nbsp; The advertising push by service providers on who has the best and/or most extensive 4GLTE deployment demonstrates how critical expeditiously deploying not just 4G LTE but also <a href="http://www.alcatel-lucent.com/lightradio-wifi/?s_cid=smm_tmc0309_bl">Wi-Fi hotspots</a> has become.&nbsp; Make no mistake about the fact that operators are committing infrastructure dollars behind their marketing claims. &nbsp;</p>
<p>The cellular carriers have it right about the imperatives for acting, Palanivelu says, &ldquo;Now is the time for operators to seize this opportunity and profit from the growing data storm,&rdquo; and LTE clearly is the technology they need to meet exploding demand.&nbsp;</p>
<p>The article makes other compelling points about LTE that highlight its attraction. Delivering more data isn&rsquo;t the only advantage. LTE also provides a graceful migration path to move to a <a href="http://www.alcatel-lucent.com/wireless/">scalable all-IP architecture</a>.</p>
<p>&ldquo;It no longer makes business or financial sense to run multiple disparate networks,&rdquo; Palanivelu states.&nbsp; He continues that, &ldquo;To deliver the massive capacity required to serve the demand, today&rsquo;s networks must change. Unlike 3G, LTE is all IP. It&rsquo;s based on IPv6 which supports massive numbers of additional IP addresses and provides other improvements over IPv4. And it opens up access to new market segments like machine-to-machine.&rdquo;</p>
<p>Although return on investment for LTE varies for each operator the path forward is clear.&nbsp; Deployment is now no longer a question of if, but when, where, why and how. The proof cases are impressive. &nbsp;</p>
<p>&ldquo;The faster operators can bring LTE to market, the faster they can rise above the data storm to grow profitably and drive new revenues,&rdquo; Palanivelu concluded. &ldquo;Once they have the spectrum, there&rsquo;s no reason to wait another day to invest in LTE and commercialize its vast potential.&rdquo;&nbsp; He could have added with a 4G iPhone on the way, and tablet sales creating a tsunami of demand for quality user experiences on devices of all shapes and sizes, failure to deploy LTE and correctly architect not just the network but the business model could be hazardous to one&rsquo;s competitive health. &nbsp;</p>
<fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles</legend> 
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<li class="zemanta-article-ul-li"><a href="http://www.prnewswire.com/news-releases/lte-ecosystem-report-2012-2017-149790525.html" target="_blank">LTE Ecosystem Report 2012-2017</a> (prnewswire.com)</li>
<li class="zemanta-article-ul-li"><a href="http://computerworld.co.nz/news.nsf/telecommunications/verizon-promoting-lte-as-home-broadband-alternative" target="_blank">Verizon promoting LTE as home broadband alternative</a> (computerworld.co.nz)</li>
</ul>
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<entry>
    <title>Building New Zealand&apos;s Ultra-Fast Broadband Network </title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/04/building-new-zealands-ultra-fast-broadband-network.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49289</id>

    <published>2012-04-30T17:29:54Z</published>
    <updated>2012-04-30T17:36:31Z</updated>

    <summary><![CDATA[By Erin Harrison
New Zealand is on the brink of a new era in communications. Two major initiatives will significantly help improve the speed and capacity of the country&rsquo;s high-speed broadband network, as outlined in a recent Alcatel-Lucent (ALU) white paper, &ldquo;How New Zealand can increase the social & economic impacts of high-speed broadband.&rdquo; &nbsp;&nbsp;
The Ultra-Fast Broadband (UFB) project and Rural Broadband Initiative (RBI) are set to improve the network speed and capacity available to nearly 98 percent of New Zealanders, based on a study conducted by Bell Labs, the research arm of Alcatel-Lucent. The goal is, as ALU likes to say about its broadband portfolio, &ldquo;Get to Fast, Faster.&rdquo;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Fiber Optics" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="IP/MPLS" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="4g" label="4G" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="belllabs" label="Bell Labs" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="broadband" label="Broadband" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fastbroadbandproject" label="Fast Broadband project" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ict" label="ICT" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="informationandcommunicationstechnology" label="Information and communications technology" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="newzealand" label="New Zealand" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="rbialu" label="RBIALU" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ruralbroadbandinitiative" label="Rural Broadband Initiative" scheme="http://www.sixapart.com/ns/types#tag" />
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    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Erin Harrison</p>
<p>New Zealand is on the brink of a new era in communications. Two major initiatives will significantly help improve the speed and capacity of the country&rsquo;s high-speed broadband network, as outlined in a recent Alcatel-Lucent (ALU) <a href="http://webform.alcatel-lucent.com/res/alu/survey/alu2CustomForm.jsp?cw=alu2CorpDocDownload&LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=White_Papers/Building-the-Benefits-of-Broadband-WhitePaper.pdf&lu_lang_code=en_WW&s_cid=smm_tmc0306_bl">white paper</a>, &ldquo;<em>How New Zealand can increase the social & economic impacts of high-speed broadband</em>.&rdquo; &nbsp;&nbsp;</p>
<p>The Ultra-Fast Broadband (UFB) project and Rural Broadband Initiative (RBI) are set to improve the network speed and capacity available to nearly 98 percent of New Zealanders, based on a study conducted by <a href="http://www.alcatel-lucent.com/wps/portal/belllabs/?s_cid=smm_tmc0306_bl">Bell Labs</a>, the research arm of Alcatel-Lucent. The goal is, as ALU likes to say about its broadband portfolio, &ldquo;<a href="http://www.alcatel-lucent.com/wireline/index.html?s_cid=smm_tmc0306_bl">Get to Fast, Faster</a>.&rdquo;</p>
<p>The study explored the social and economic impacts for New Zealand of UFB and RBI, and the high-speed broadband applications that these networks will enable, ultimately showing the incremental growth in GDP stemming from the network builds will be $5.5 billion over 20 years, significantly larger than the government&rsquo;s $1.5 billion capital contribution to these projects.</p>
<p>The study offers ideas on how New Zealand can positively impact three key variables, therefore increasing the economic benefits stemming from the UFB and RBI networks, and the broadband applications that will be delivered across them. The key variables are:</p>
<ul>
<li>Availability of relevant applications</li>
<li>Speed of broadband application adoption</li>
<li>Total level of broadband application uptake</li>
</ul>
<p>While video is one of the key drivers behind the surge, demands go beyond entertainment. Governments worldwide recognize the socio-economic benefits that broadband can bring, and have set targets for universal broadband, according to ALU, which provides high-capacity fiber, copper access and <a href="http://lte.alcatel-lucent.com/?s_cid=smm_tmc0306_bl">4G LTE</a> solutions aimed to help service providers, utility companies and governments accelerate delivery of ultra-fast broadband in the most cost-effective way possible.</p>
<p>In fact, Alcatel-Lucent has been in New Zealand since the 1920s, building and maintaining the country&rsquo;s telecommunications infrastructure. Alcatel-Lucent says that ICT innovation can be a powerful catalyst for social and economic development.</p>
<p>Alcatel-Lucent&rsquo;s <a href="http://www.ngconnect.org/?s_cid=smm_tmc0306_bl">ng Connect Program</a> aims to bring together infrastructure, device, application and content companies to create an end-to-end ecosystem to rapidly develop new services and applications. The company launched the ng Connect Program in New Zealand in late 2011 to help local companies, universities and research institutions collaborate with global leaders on high-speed broadband applications, for use by New Zealand end-users and to generate export earnings.</p>
<p>Under the UFB and RBI initiatives, 75 percent of New Zealanders will have access to ultra-fast broadband. Schools, hospitals and 90 percent of businesses will be connected by 2015. In addition, residences and the remaining 10 percent of businesses will be connected by 2019.</p>
<p>Businesses with large employee bases can help accelerate application adoption and create a so-called bow-wave of high-speed broadband uptake by using UFB and RBI as the basis for large-scale teleworking initiatives. To drive this aggressive level of uptake, the CXOs of large organizations need to champion this massive-scale teleworking and communication effort in New Zealand.&nbsp;</p>
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<entry>
    <title>Consumer Demand Drives LTE and Creates Wireless Carrier Success</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/04/consumer-demand-drives-lte-and-creates-wireless-carrier-success-1.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49200</id>

    <published>2012-04-09T19:04:13Z</published>
    <updated>2012-04-09T19:12:30Z</updated>

    <summary><![CDATA[By Mae Kowalke
In the U.S., it is no secret that there is a substantial customer as well political interest in seeing that under-served areas have access to state-of-the art communications networks.&nbsp; In fact, it can be argued that the data needs of such critical parts of the economy as agriculture and oil and gas exploration are as intense if not more so than those of industries in densely populated areas.&nbsp; Plus, the desires and expectations of families in the areas are no less important than they are to families in other areas of the country.
What all of this translates into is that while fiber optics and WiFi have allowed most Americans broadband access vast parts of the U.S. have remained under-served for broadband.&nbsp; All of that is changing.&nbsp; As the major wired carriers continue to fiber their franchise areas and the national wireless carriers rush to deploy 4G LTE networks, WiFi hotspots, femtocells, etc.&nbsp; Alcatel-Lucent has been leveraging the capabilities of its lightRadio&trade; portfolio of solutions to help mobile operators who serve less populous areas provide high-seed services to their customers at price points and performance capabilities that enable customers to enjoy the advantages of next generation devices and all the Internet has to offer in terms of content and applications. And, it allows the operators to do so at competitive prices and at a profit. &nbsp; &nbsp;&nbsp;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="3gpplongtermevolution" label="3GPP Long Term Evolution" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="4g" label="4G" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="broadbandinternetaccess" label="Broadband Internet access" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fuegowireless" label="Fuego Wireless" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="internetprotocol" label="Internet Protocol" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lte" label="LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobilenetworkoperator" label="Mobile network operator" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="newmexico" label="New Mexico" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="penascovalleytelecommunications" label="Penasco Valley Telecommunications" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sprocketwireless" label="Sprocket Wireless" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Mae Kowalke</p>
<p>In the U.S., it is no secret that there is a substantial customer as well political interest in seeing that under-served areas have access to state-of-the art communications networks.&nbsp; In fact, it can be argued that the data needs of such critical parts of the economy as agriculture and oil and gas exploration are as intense if not more so than those of industries in densely populated areas.&nbsp; Plus, the desires and expectations of families in the areas are no less important than they are to families in other areas of the country.</p>
<p>What all of this translates into is that while fiber optics and WiFi have allowed most Americans broadband access vast parts of the U.S. have remained under-served for broadband.&nbsp; All of that is changing.&nbsp; As the major wired carriers continue to fiber their franchise areas and the national wireless carriers rush to deploy 4G LTE networks, WiFi hotspots, femtocells, etc.&nbsp; Alcatel-Lucent has been leveraging the capabilities of its <a href="http://www.alcatel-lucent.com/features/light_radio/index.html?s_cid=smm_tmc0300_bl">lightRadio&trade; portfolio</a> of solutions to help mobile operators who serve less populous areas provide high-seed services to their customers at price points and performance capabilities that enable customers to enjoy the advantages of next generation devices and all the Internet has to offer in terms of content and applications. And, it allows the operators to do so at competitive prices and at a profit. &nbsp; &nbsp;&nbsp;</p>
<p>&ldquo;While many of these operators are hardly household names among consumers, don&rsquo;t let that fool you &ndash; these carriers are squarely focused on the needs of their consumers, and are committed to providing them with the benefits (and speeds) that today&rsquo;s 4G networks have to offer,&rdquo; noted Sandy Motley, VP of Wireless Accounts at Alcatel-Lucent, on a <a href="http://www2.alcatel-lucent.com/blogs/corporate/2012/04/for-competitive-carriers-the-time-is-now/?s_cid=smm_tmc0300_bl">blog</a> from the recent Rural Cellular Association (RCA) Show in Orlando.</p>
<p>Competitive carriers face several unique challenges, different from national carriers: intense competition, wireless spectrum constraints and limited access to the newest devices consumers crave. That doesn&rsquo;t stop them from continuing to innovate, though. &ldquo;While this list of challenges might be daunting to some, competitive carriers are a hearty lot &ndash; they see opportunities where others see roadblocks &ndash; they have a fiercely loyal customer base and they truly value innovation, in every sense of the word,&rdquo; Motley said.</p>
<p>This trend toward broadband access being a key to success of local mobile operators via <a href="http://lte.alcatel-lucent.com/?s_cid=smm_tmc0300_bl">4G LTE</a> &nbsp;was highlighted by regional wireless service providers Sprocket Wireless and Fuego Wireless.</p>
<p>Like other regional carriers customer demand and competition has pushed them to innovate to survive.&nbsp; This includes not just introducing new technology, but also new business models and new ways of collaborating with other carriers.</p>
<p>Sprocket Wireless and Alcatel-Lucent teamed up to develop fast broadband services for business and consumer customers in Eastern and Southeastern Oklahoma. The 4G LTE network they developed expanded mobile broadband access and availability of services like video calling throughout the region. &ldquo;By working with Alcatel-Lucent to deploy a 4G LTE network in our service area in rural Oklahoma, we are able to meet the fast-growing demand for mobile broadband services,&rdquo; explained &nbsp;V David Mill, President of Sprocket Wireless, stated in a recent press release <a href="http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4x3tXDUL8h2VAQAURh_Yw!!?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2012/News_Article_002616.xml&s_cid=smm_tmc0300_bl">announcing 4G LTE service</a> from his company. He continued that, &ldquo;These services will help to increase the efficiency of businesses in the region, and support a range of consumer services that have never been seen before in these areas.&rdquo;</p>
<p>In New Mexico and Texas, Fuego Wireless (a Pe&ntilde;asco Valley Telecommunications brand) has been busy&mdash;in collaboration with Alcatel-Lucent&mdash;rolling out 4G LTE services to people in the region who have never had access to high-speed internet access before. This region encompasses expansive and diverse terrain, metro areas like Santa Fe and Las Cruces, and rural agricultural communities.&nbsp; They like to highlight that the deployment of 4G LTE brings services to consumers and businesses that have been a communications backwater because of inhospitable terrain and the high-cost of serving the sparse and widely dispersed population. &nbsp;&nbsp;</p>
<p>&ldquo;Our residents often wait years for the best technology to finally arrive,&rdquo; said Glenn Lovelace, Chief Executive Officer of PVT, stated in the announcement of <a href="http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4x3tXDUL8h2VAQAURh_Yw!!?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2012/News_Article_002615.xml&s_cid=smm_tmc0300_bl">Fuego&rsquo;s rollout</a> of 4G LTE.&nbsp; &ldquo;Now we are on the leading edge, enabling the most advanced and fastest communications technology available anywhere. Working&nbsp;hand-in-hand with Alcatel-Lucent, PVT will deliver 4G LTE under our new brand Fuego Wireless, so that our customers in New Mexico and Texas can benefit from the same high speeds and quality services that customers enjoy in the largest cities in the world.&rdquo;</p>
<p>It is interesting to not in both cases the emphasis each company has placed on how important 4G LTE access is to businesses in their respective regions.&nbsp; Fuego pointed out that, &ldquo;For instance, 4G LTE is able to provide real-time video monitoring of remote locations which can be of great benefit to many industries operating in remote locations, such as the many oil and gas and agriculture companies across New Mexico.&rdquo;&nbsp;</p>
<p>In both instances, ALU provided complete end-to-end 4G LTE solutions, using LTE base stations and its IP-based Evolved Packet Core, as well as project management, installation, integrations and maintenance services.</p>
<p>At the end of the day, as Motley emphasized, now is the time for competitive carriers to leverage 4G LTE to provide profitable services to customers that can meet most if not all of their broadband needs.</p>
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<entry>
    <title>A Holistic Approach is Necessary for Quality Customer Experiences</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/04/a-holistic-approach-is-necessary-for-quality-customer-experiences.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49197</id>

    <published>2012-04-09T17:45:37Z</published>
    <updated>2012-04-09T18:02:48Z</updated>

    <summary><![CDATA[By Mae Kowalke
For the hotly competitive world of mobile communications service providers, it&rsquo;s no longer enough simply to provide fast, reliable connections for a variety of devices at competitive rates.&nbsp;&nbsp;
A recent article in the Alcatel-Lucent (ALU) e-zine Enriching Communications titled, &ldquo;Taking Care of the Customer Experience,&rdquo; co-authored by ALU&rsquo;s Ben Geller, Senior Director of Marketing and Oliver Krahn, Customer Experience Transformation Growth Program Leader, on this subject is worth a read. They explain how, &ldquo;Service providers are learning that they cannot differentiate with devices, services or pricing.&rdquo;&nbsp; This is clearly a dramatic change from the past. &nbsp;&nbsp;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="A New Conversation Experience" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mobile Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="business" label="Business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="communicationsserviceprovider" label="Communications service provider" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="customer" label="Customer" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="customerexperience" label="Customer Experience" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="customerservice" label="Customer service" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="qoe" label="QoE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="qualityofexperience" label="Quality of experience" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="serviceprovider" label="Service provider" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Mae Kowalke</p>
<p>For the hotly competitive world of mobile communications service providers, it&rsquo;s no longer enough simply to provide fast, reliable connections for a variety of devices at competitive rates.&nbsp;&nbsp;</p>
<p>A recent article in the Alcatel-Lucent (ALU) e-zine Enriching Communications titled, &ldquo;<a href="http://www2.alcatel-lucent.com/enrich/en/v5i4/taking-care-of-the-customer-experience/?s_cid=smm_tmc0299_bl">Taking Care of the Customer Experience</a>,&rdquo; co-authored by ALU&rsquo;s Ben Geller, Senior Director of Marketing and Oliver Krahn, Customer Experience Transformation Growth Program Leader, on this subject is worth a read. They explain how, &ldquo;Service providers are learning that they cannot differentiate with devices, services or pricing.&rdquo;&nbsp; This is clearly a dramatic change from the past. &nbsp;&nbsp;</p>
<p>If the old practices are not the optimal path to success it leads to an interesting question, what really does differentiate a service provider anymore? &nbsp;As you probably have guessed from the title of this blog and the ALU article, the answer is providing an outstanding customer experience based on a holistic approach.</p>
<p>Geller and Krahn believe a large part of creating such experiences involved making things easy. This means easy in the customer&rsquo;s eyes.&nbsp; They believe there are four main elements to viewing an experience through the eyes of a customer:&nbsp;</p>
<ol>
<li>Services and devices are simple to start using right away</li>
<li>Network connectivity is always available when it&rsquo;s needed</li>
<li>Devices and applications work the way they&rsquo;re supposed to</li>
<li>Problems will be quickly identified and resolved</li>
</ol>
<p>At the end of the day, service providers are both the creators of the customer experience as well as the enablers for others.&nbsp;&nbsp; This puts significant pressure on them to consistently provide a good quality of experience (QoE) regardless of the type of customer, or their location and to do so according to their expectations, needs and contractual relationships. What it means is the ability to manage these anywhere customers and to use analytics to gain insights into how to constantly improve the (QoE) and their value to the service provider as can be done with ALU's <a href="http://www.alcatel-lucent.com/motive/index.html?s_cid=smm_tmc0299_bl">Motive Customer Experience Solutions</a> portfolio.&nbsp; This includes careful attention to the speed and quality of response when problems occur which is a priority for retaining customer loyalty.</p>
<p>The good news is that providers have many assets that support an outstanding customer experience. It&rsquo;s just a matter of appropriately leveraging those assets.</p>
<p>As Geller and Krahn note, &ldquo;They own robust, secure and scalable networks that can support an array of services&hellip;They have access to innovative devices with open platforms that support application innovation. In short, they have all the components required to deliver a market-leading customer experience.&rdquo; Indeed, these tools include such things as the ability to optimize bandwidth without sacrificing performance through such capabilities as <a href="http://www2.alcatel-lucent.com/multimedia/msl.php?s_cid=smm_tmc0299_bl">mobile smartloading</a>, and giving third-parties and internal developers the ability to use <a href="http://www2.alcatel-lucent.com/application_enablement/?s_cid=smm_tmc0299_bl">open APIs</a> to create new revenue-generating applications and services</p>
<p>The last item about open APIs is crucial for success going forward, especially when combined with the insights gained from leveraging the information generated by customer services management tools.&nbsp; As the authors explain, creative partnerships are important and making sure everybody in the ecosystem is in a position to ensure the end customer has a compelling experience is key. &ldquo;Service providers with robust infrastructures, networks, billing systems and help desks can essentially become service providers to application and content providers (ACPs),&rdquo; Geller and Krahn point out. &ldquo;Collaboration with ACPs can drive innovation in the application space, generate new revenue and influence the customer experience.&rdquo;</p>
<p>They also explain that part of making things easy for customers means recognizing there is no one-size-fits-all approach or procedure for delivering an outstanding customer experience. New thinking, new strategies and new priorities, applied in customized ways, are critical. They emphasize that, &ldquo;Every service provider plots its own path to transformation, often starting with a desire to address a specific pain point or opportunity&hellip;The right starting point and goals are essential.&rdquo;</p>
<p>Some strategies service providers are using for managing the customer experience include:</p>
<ul>
<li><em>Multi-channel customer care:</em>&nbsp;to ensure the same quality of      information and experience across all channels (phone, web, e-mail, IM,      etc.).</li>
<li><em>Analytics: </em>to measure how likely customers are to recommend      service to others.</li>
<li><em>Maximizing network capacity yield</em>:&nbsp;&nbsp;shifting usage patterns      and rewarding customers for using the network during off-peak periods.</li>
</ul>
<p>As with so many aspects of accommodating the dynamics of a changing world where the pace of everything is speeding up, and challenges can arise from almost anywhere at any time, Geller and Krahn present a powerful case as to why a holistic approach to the creation, substance and growth of quality customer experiences rest on service providers knocking down their operationally silos and embracing a holistic approach that is QoE-centric. &nbsp;</p>
<p>It is difficult to argue with their conclusion that, &ldquo;To compete in the long term, executives must find ways to align departments and ensure that every person in the service provider organization is focused on delivering the best possible customer experience.&rdquo;&nbsp; What this means is according to them is, &ldquo;Extending consistency, universality and intuitiveness across every customer contact channel including call centers, web portals, IVRs and retail stores.&rdquo;</p>
<p>Finally, it should be noted that this idea of a holistic approach must be viewed in the context of understanding that creating an end-user (the front end of the value-chain) quality customer experience can be considered the output of creating quality customer experiences for the back-end as well.&nbsp; Holism means making business processes and practices, and the people who use them more efficient and effective by empowering them with information from across the enterprise.&nbsp; This is not theory.&nbsp; It is best practice.</p>
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</fieldset>
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<entry>
    <title>LTE is Changing Public Transportation Operational Security</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/lte-is-changing-public-transportation-operational-security.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49077</id>

    <published>2012-03-25T19:32:38Z</published>
    <updated>2012-03-26T13:04:38Z</updated>

    <summary><![CDATA[By Erin Harrison
Long-term evolution (LTE) is driving many changes in the IT landscape, not the least of which is operational security in mass transit. Railway operators and law enforcement agencies are using a range of CCTV technologies in a variety of situations to improve public safety. &nbsp;Alcatel-Lucent&rsquo;s TrackTalk e-zine is a great source for information and insights on what LTE can do for enabling a host of capabilities including significantly upgrading in a cost-effective manner video surveillance, IP camera monitoring and what the future of CCTV and surveillance will look like.
In a recent article that takes an expert view perspective, aptly titled, The Changing Face of Operational Security, Jeremy Haskey, Transportation System Integration Division, Alcatel-Lucent notes that, &ldquo;The hype surrounding the development of LTE is justified&hellip;With greater capacity, it has the potential to revolutionize video surveillance by carrying live high-definition video to individual handheld devices carried by security personnel, staff in control centers or directly to the emergency services. The HD images will improve zoom quality making grainy images associated with current CCTV applications a thing of the past.&rdquo;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Security" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Small Cells" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Video" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cctv" label="CCTV" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="closedcircuittelevision" label="closed-circuit television" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lte" label="LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="masstransit" label="mass transit" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="operationalsecurity" label="operational security" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publictransportation" label="public transportation" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="railways" label="railways" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tracktalk" label="TrackTalk" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="videosurveillance" label="video surveillance" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Erin Harrison</p>
<p>Long-term evolution (LTE) is driving many changes in the IT landscape, not the least of which is operational security in mass transit. Railway operators and law enforcement agencies are using a range of CCTV technologies in a variety of situations to improve public safety. &nbsp;Alcatel-Lucent&rsquo;s TrackTalk e-zine is a great source for information and insights on what LTE can do for enabling a host of capabilities including significantly upgrading in a cost-effective manner video surveillance, IP camera monitoring and what the future of CCTV and surveillance will look like.</p>
<p>In a recent article that takes an expert view perspective, aptly titled, <a href="http://www2.alcatel-lucent.com/blogs/tracktalk/issue-3/the-changing-face-of-operational-security/?s_cid=smm_tmc0294_bl">The Changing Face of Operational Security</a>, Jeremy Haskey, Transportation System Integration Division, Alcatel-Lucent notes that, &ldquo;The hype surrounding the development of LTE is justified&hellip;With greater capacity, it has the potential to revolutionize video surveillance by carrying live high-definition video to individual handheld devices carried by security personnel, staff in control centers or directly to the emergency services. The HD images will improve zoom quality making grainy images associated with current CCTV applications a thing of the past.&rdquo;</p>
<p><a href="http://www2.alcatel-lucent.com/blogs/tracktalk/?s_cid=smm_tmc0294_bl">Optimization of railway operational security</a> includes design as a major consideration for the effective application of large CCTV networks as well as selecting the right technology from the range of CCTV equipment available to optimize the return on investment. Indeed, once such a system is in place, inevitably all of this information has to go somewhere to be managed and responded to in an effective manner. Multiple voice communications systems, including passenger communications points and security stations also need to be coordinated. &nbsp;</p>
<p>Alcatel-Lucent&rsquo;s <a href="http://enterprise.alcatel-lucent.com/?solution=Railways&page=solutionIntegratedSupervisory&s_cid=smm_tmc0294_bl">Integrated Communication Management System </a>(ICMS), for example, acts as the facilitator of this information, also providing operators with the tools to respond to a specific incident. It is part of the company&rsquo;s overall view on providing railway operators with a comprehensive <a href="http://enterprise.alcatel-lucent.com/?solution=Railways&page=SolutionCCTV&s_cid=smm_tmc0294_bl">video protection solution</a> such as the one it is providing with France&rsquo;s RATP to the <a href="http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4x3tXDUL8h2VAQAURh_Yw!!?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2011/News_Article_002552.xml&s_cid=smm_tmc0294_bl">Paris Metro system</a>.</p>
<p>&ldquo;With no single standard available for all emergency services&rsquo; and transport operators&rsquo; communication equipment, these systems are often not compatible with each other,&rdquo; says Haskey. The ICMS can decode the information from the various communication and security surveillance systems that are in place, providing integrated communication paths between the different organizations.</p>
To summarize, while LTE technology is still in its initial stages of development, as it evolves, it is imminent that LTE will become the platform that the next generation of security can be built on and developed by the technological community. For more information you may wish to check out the <a href="http://www2.alcatel-lucent.com/blogs/tracktalk/issue-3/about-this-issue-3/?s_cid=smm_tmc0294_bl">latest issue</a> of TrackTalk which not only has valuable insights but links to many useful resources.&nbsp;<br /><br /><fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles</legend>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/responding-to-railway-security-through-partnerships.html" target="_blank">Responding to Railway Security Through Partnerships</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/03/taking-public-safety-to-the-next-level-with-video-surveillance-using-4g-lte-wireless-broadband.html" target="_blank">Taking Public Safety to the Next Level with Video Surveillance Using 4G LTE Wireless Broadband</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/03/rail-security-essential-to-modern-day-transportation-systems.html" target="_blank">Rail Security Essential to Modern-Day Transportation Systems</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/balancing-security-and-privacy-using-4g-lte-enabled-video-surveillance.html" target="_blank">Balancing Security and Privacy Using 4G LTE Enabled Video Surveillance</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/sao-paulo-policia-militar-improves-video-surveillance-saves-money-with-lte.html" target="_blank">Sao Paulo Policia Militar Improves Video Surveillance, Saves Money with LTE</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/improving-safety-for-train-passengers-with-video-surveillance-and-other-technology.html" target="_blank">Improving Safety for Train Passengers with Video Surveillance and Other Technology</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/video-surveillance-minimizing-cost-and-maximizing-return-on-investment.html" target="_blank">Video Surveillance: Minimizing Cost and Maximizing Return on Investment</a> (tmcnet.com)</li>
</ul>
</fieldset>
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<entry>
    <title>The Five &quot;Ps&quot; for Service Provider M2M Success: Prioritize, Placement, Participate, Partners and Persona </title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/the-five-ps-for-service-provider-m2m-success-prioritize-placement-participate-partners-and-persona.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49076</id>

    <published>2012-03-25T19:14:04Z</published>
    <updated>2012-03-25T19:26:30Z</updated>

    <summary><![CDATA[By Erin Harrison
The burgeoning of machine-to-machine (M2M) applications in our increasingly connected world &mdash; partly characterized as consisting of an &ldquo;Internet of Things&rdquo; &mdash; has made telecommunication companies look to diversify their M2M offerings beyond what can easily become ones based primarily on commoditized connectivity.
A recent Alcatel-Lucent Enriching Communications article, &ldquo;The 5-Ps of M2M Key to Service Provider Success,&rdquo; describes the five &ldquo;P&rsquo;s&rdquo; as:&nbsp;

Prioritize opportunities
Properly place their teams
Participate knowledgeably      in the supply chain
Partner effectively 
Establish a credible      persona

They are based on findings of research firm Analysys Mason&rsquo;s recently published, &ldquo;M2M Communication Service Provider Scorecard: 2011.&rdquo;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Cloud" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="M2M" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="analysysmason" label="Analysys Mason" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="internetofthings" label="Internet of Things" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="m2m" label="M2M" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="participate" label="participate" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="partners" label="partners" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="persona" label="persona" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="placement" label="placement" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="prioritize" label="prioritize" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="serviceprovider" label="service provider" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="success" label="success" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Erin Harrison</p>
<p>The burgeoning of machine-to-machine (M2M) applications in our increasingly connected world &mdash; partly characterized as consisting of an &ldquo;<a href="http://www.alcatel-lucent.com/new-thinking/market-growth/internet-of-things.html?s_cid=smm_tmc0293_bl">Internet of Things</a>&rdquo; &mdash; has made telecommunication companies look to diversify their M2M offerings beyond what can easily become ones based primarily on commoditized connectivity.</p>
<p>A recent Alcatel-Lucent <em>Enriching Communications</em> article, &ldquo;<a href="http://www2.alcatel-lucent.com/enrich/en/v5i4/5-ps-of-m2m-key-to-service-provider-success/?s_cid=smm_tmc0293_bl">The 5-Ps of M2M Key to Service Provider Success</a>,&rdquo; describes the five &ldquo;P&rsquo;s&rdquo; as:&nbsp;</p>
<ul>
<li>Prioritize opportunities</li>
<li>Properly place their teams</li>
<li>Participate knowledgeably      in the supply chain</li>
<li>Partner effectively </li>
<li>Establish a credible      persona</li>
</ul>
<p>They are based on findings of research firm Analysys Mason&rsquo;s recently published, &ldquo;M2M Communication Service Provider Scorecard: 2011.&rdquo;</p>
<p>The potential for the success of M2M for service providers is evidenced also in work done by Frost & Sullivan. They say M2M connectivity revenue in Europe, which was 3 percent in 2010 and 4.2 percent in 2011 of M2M revenues, will grow significantly to more than 20 percent by 2017 as the monetization of M2M data drives the aggressive growth in the forecast.</p>
<p><strong>Prioritize Opportunities</strong></p>
<p>Careful prioritization of these opportunities will yield healthy, profitable businesses, according to Analysys Mason. The emphasis is on the word careful because some of the highest revenue-generating M2M applications can generate low profitability for service providers. Hence, prioritizing which sectors to move into based on profitability is critical.&nbsp; This is particularly true given that by 2020 there will be 2.1 billion network-aware devices with 90 percent connected via wireless networks. However, prioritizing which sectors to get involved in and measuring profitability will not be an easy task.</p>
<p><strong>Proper Placement</strong></p>
<p>The most successful service providers have overall M2M organizations of 50-100 employees with centralized staff for R&D, partnership management and product marketing, according to Analysys Mason. Certain resources will need to be centralized including R&D, partnership management and OSS/BSS support, but variances among organizations means they need to consider, for example, where the technical pre- and post-sales resources should be placed and what the size or headcount of each M2M functional areas should be.</p>
<p><strong>Participation</strong></p>
<p>Based on the Scorecard, there are three ways for service providers to participate in the M2M supply chain, which include: co-selling a partner&rsquo;s solutions; selling/reselling a service provider&rsquo;s own solutions; and acquiring solutions</p>
<p>Alcatel-Lucent believe service providers should partner to provide M2M hardware (modems/modules and equipment) and they should sell or resell their own connectivity, platform and integration services.</p>
<p><strong>Partnerships</strong></p>
<p>Due to the enormous number of opportunities in the market, no one single service provider has all of the resources and tools to offer an end-to-end M2M service. Therefore, partners are necessary as service providers develop their M2M market approach, according to Alcatel-Lucent.</p>
<p>Carefully selecting the right partners &ndash; rather than having the biggest number of partners &ndash; is critical in developing a profitable M2M business. To select the ideal partners, service providers need to consider their options to include geography, market sector and M2M application.</p>
<p><strong>Persona</strong></p>
<p>The fifth &ldquo;P,&rdquo; persona, could be <em>the</em> most important consideration for service providers looking to implement a successful M2M product for their business. Associating your company as an M2M provider is critical to market success.</p>
<p>Analysys Mason recommends a two-pronged approach to developing a service provider&rsquo;s persona. Service providers first need to develop a strategy to determine where they will participate in the M2M value chain, which will help them create their M2M persona and build brand awareness with potential buyers and partners.</p>
<p><strong>Knowing who you are &ndash; understanding perceptions and realities</strong></p>
<p>In addition, service providers need to engage in market research to understand existing market perceptions of their M2M persona. As Alcatel-Lucent points out, &ldquo;service providers that do not create a strong M2M persona may be overlooked in favor of a systems integrator (SI), other IT channel partner or an IT vendor.&rdquo;</p>
<fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles</legend> 
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/lte-service-provider-solution-reduce-cost-increase-efficiency-with-evolved-multimedia-broadcast-mult.html" target="_blank">LTE Service Provider Solution: Reduce Cost, Increase Efficiency with Evolved Multimedia Broadcast Multicast Service (eMBMS)</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/03/alcatel-lucent-7705-sar-solutions-are-revolutionizing-the-ipmpls-backhaul-market.html" target="_blank">Alcatel-Lucent 7705 SAR Solutions are Revolutionizing the IP/MPLS Backhaul Market</a> (tmcnet.com)</li>
</ul>
</fieldset>
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    </content>
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<entry>
    <title>Taking Public Safety to the Next Level with Video Surveillance Using 4G LTE Wireless Broadband</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/taking-public-safety-to-the-next-level-with-video-surveillance-using-4g-lte-wireless-broadband.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49032</id>

    <published>2012-03-19T18:12:33Z</published>
    <updated>2012-03-19T18:20:04Z</updated>

    <summary><![CDATA[By Mae Kowalke
Situational awareness is the perception of what is happening in one&rsquo;s vicinity and understanding how information, events and actions will impact outcomes immediately and in the future. For public safety officials, situational awareness is achieved both through direct observations and through information conveyed by technology, often voice communications.
Voice communications is so ubiquitous in public safety, in fact, that one might think it&rsquo;s the only means by which situational information is conveyed.
In a LifeTalk article, &ldquo;Video is the Game Changer for Public Safety,&rdquo; Philippe Agard, Vice President of Business Development at Alcatel-Lucent&rsquo;s public safety division states that, &ldquo;With the emphasis on voice radio, it&rsquo;s easy to forget that voice is only one medium we use to communicate with one another, and not even the primary channel in face-to-face communications.&rdquo; &nbsp;He adds that, &ldquo;Most experts will tell you that a relatively small portion of our message comes through in words, the remainder transmitted by tone, inflection, volume and body language.&rdquo;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Small Cells" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Video" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="4glte" label="4G LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lifetalk" label="LifeTalk" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lte" label="LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publicsafety" label="public safety" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="situationalawareness" label="situational awareness" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="video" label="video" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="videosurvelliance" label="video survelliance" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Mae Kowalke</p>
<p>Situational awareness is the perception of what is happening in one&rsquo;s vicinity and understanding how information, events and actions will impact outcomes immediately and in the future. For <a href="http://enterprise.alcatel-lucent.com/?solution=PublicSafety&page=solutionLTE&s_cid=smm_tmc0291_bl">public safety</a> officials, <a href="http://www2.alcatel-lucent.com/blogs/lifetalk/?s_cid=smm_tmc0291_bl">situational awareness</a> is achieved both through direct observations and through information conveyed by technology, often voice communications.</p>
<p>Voice communications is so ubiquitous in public safety, in fact, that one might think it&rsquo;s the <em>only</em> means by which situational information is conveyed.</p>
<p>In a <em>LifeTalk</em> article, &ldquo;<a href="http://www2.alcatel-lucent.com/blogs/lifetalk/issue-2/video-is-the-game-changer-for-public-safety/?s_cid=smm_tmc0291_bl">Video is the Game Changer for Public Safety</a>,&rdquo; Philippe Agard, Vice President of Business Development at Alcatel-Lucent&rsquo;s public safety division states that, &ldquo;With the emphasis on voice radio, it&rsquo;s easy to forget that voice is only one medium we use to communicate with one another, and not even the primary channel in face-to-face communications.&rdquo; &nbsp;He adds that, &ldquo;Most experts will tell you that a relatively small portion of our message comes through in words, the remainder transmitted by tone, inflection, volume and body language.&rdquo;</p>
<p>Voice communications is so ubiquitous for public safety because, until recently, it was the fastest and most reliable way to convey information to and from the field. Widespread deployment of 4G LTE wireless broadband networks is changing the game. These networks make it possible for public safety organizations to enrich their communications through tools like Alcatel-Lucent&rsquo;s Striker vehicle communications system, featuring push-to-talk radio integrated with high definition video surveillance for a variety of devices including iPads and notebook computers.&nbsp;</p>
<p>&ldquo;Data from health-monitoring devices in the Striker vehicle could be transferred through the cloud to a doctor&rsquo;s office or hospital,&rdquo; Agard explains. &ldquo;Using a secure LTE broadband base station in the vehicle, it also serves personnel when traveling in an area without cellular connectivity.&rdquo;</p>
<p>The video surveillance component of Striker and other next-generation communications systems is perhaps the most transformative for public safety as can be seen in all of the resources available in the <a href="http://www2.alcatel-lucent.com/blogs/lifetalk/issue-2/about-this-issue-2/?s_cid=smm_tmc0291_bl">recent issue</a> of <em>LifeTalk</em>. No longer are officials limited to communicating via a car radio. And, in fact, to keep pace with the way citizens are using wireless technology, officials must add more capabilities to their own arsenal to keep pace.</p>
<p>&ldquo;Extended protests and demonstrations such as the current Occupy Wall Street movements in many U.S. cities are not the disorganized crowds of years past,&rdquo; Agard says. &ldquo;These groups employ scouts equipped with smartphones and social networks like Twitter and Google Maps to keep tabs on law enforcement units and each other.&rdquo;</p>
<p>Freeing public safety officials from the limitations of vehicle radios, and adding the richness of video, means it&rsquo;s possible to stay ahead of crowds, enhancing safety for everyone involved.</p>
<p>Using video surveillance as part of public safety communications, as in the Striker system, employs LTE wireless broadband to make sure everyone is seeing the same picture. This changes the game from &lsquo;what-you-see-is-what-you-get&rsquo; to &lsquo;what-I-see-is-what-you-see.&rsquo;</p>
<p>Systems like Striker, designed specifically for public safety, are made more powerful by integrating consumer devices into the network.</p>
<p>&ldquo;Smartphones and tablet computers can display the same maps, photographs or blueprints simultaneously to all the users on the network,&rdquo; says Agard. He amplified this stating that, &ldquo;When a Police chief says, &lsquo;I need somebody&nbsp;here,&rsquo; he can point to a place and drop a pin on a Google Map, everyone will see the same thing without a doubt.&rdquo;</p>
<p>Access to video, in other words, changes the entire fabric of incident management. It changes how people in the field respond to nearby events, and how remote commanders make decisions about deploying officers. Virtual briefings can be held anytime.</p>
<p>Alcatel-Lucent is working with public safety officials in the U.S. and elsewhere to deploy communications systems that include video. An expanded demonstration project in S&atilde;o Paulo, Brazil, is already having great success.</p>
<p>&ldquo;With a 20-30 MB/sec LTE connection to a first responder, there is a tremendous opportunity to rapidly communicate a considerable amount of visual information like pictures and surveillance footage to improve their safety and situational awareness,&rdquo; Agard summarized, describing how <a href="http://www2.alcatel-lucent.com/blogs/lifetalk/issue-2/sao-paulo-policia-militar-experience-with-lte-bigger-better-and-cheaper/">S&atilde;o Paulo&rsquo;s Pol&iacute;cia Militar</a>&nbsp;is using the technology.</p>
<p>The S&atilde;o Paulo system uses an application called First Responder Video to stream video in and out of police cars, over an LTE wireless broadband network. This provides a dynamic, real time user interface on first responders&rsquo; laptops, smartphones and tablets.</p>
<p>Portable assets like the Striker vehicle can be used to create a temporary wireless broadband network in cases where permanent LTE installations aren&rsquo;t yet available.</p>
<p>Increasingly, LTE wireless broadband networks are taking public safety to the next level, and will become even more widespread before long.&nbsp; &ldquo;LTE is the new generation technology to increase responsiveness everywhere and enhance safety for everyone,&rdquo; Agard concludes. Enriched communications and broader coverage via a cost-effective solution is the reason, and public safety officials around the world are taking notice.&nbsp;</p>
<fieldset class="zemanta-related"><legend class="zemanta-related-title">Related articles</legend> 
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<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/responding-to-railway-security-through-partnerships.html" target="_blank">Responding to Railway Security Through Partnerships</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/balancing-security-and-privacy-using-4g-lte-enabled-video-surveillance.html" target="_blank">Balancing Security and Privacy Using 4G LTE Enabled Video Surveillance</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/sao-paulo-policia-militar-improves-video-surveillance-saves-money-with-lte.html" target="_blank">Sao Paulo Policia Militar Improves Video Surveillance, Saves Money with LTE</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/02/video-surveillance-minimizing-cost-and-maximizing-return-on-investment.html" target="_blank">Video Surveillance: Minimizing Cost and Maximizing Return on Investment</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/03/achieving-network-optimization-cost-savings-with-ipmpls-backhaul-solutions-from-alcatel-lucent.html" target="_blank">Achieving Network Optimization, Cost Savings with IP/MPLS Backhaul Solutions from Alcatel-Lucent</a> (tmcnet.com)</li>
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</entry>

<entry>
    <title>Leveraging the Power of the Cloud to Deliver Teleworking, Social Networking Services </title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/leveraging-the-power-of-the-cloud-to-deliver-teleworking-social-networking-services.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49026</id>

    <published>2012-03-19T16:00:15Z</published>
    <updated>2012-03-19T16:10:41Z</updated>

    <summary><![CDATA[By Beecher Tuttle
The idea that a company exists within the four walls of an office is quickly becoming antiquated. Today's enterprises are increasingly relying on remote workers &ndash; aka, &ldquo;teleworkers&rdquo; &ndash; to contribute to their core business.
The newfound prevalence of teleworking is due to a variety of factors, including recent advancements in technology, social trends and the sheer number of benefits that it can provide to both enterprises and their employees. These factors were recently referenced in a recent Enriching Communications posting, The Office is Not Always the Premises, by Bryan Davies, Director of Advanced Communications Solutions at Alcatel-Lucent (ALU).
Companies have begun to accept teleworking as a viable option because of its proven ability to help reduce costs. By hiring remote workers, enterprises can continue to grow in their current facility without needing to add office space or absorb an uptick in energy consumption. In addition, companies can reduce absenteeism by creating fewer impediments to an employee coming to work, says Davies.]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Cloud" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="4glte" label="4G LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cloud" label="cloud" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cloudservices" label="cloud services" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="remoteworkers" label="remote workers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialnetworks" label="social networks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="telecommuting" label="telecommuting" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="teleworkers" label="teleworkers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="teleworking" label="teleworking" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Beecher Tuttle</p>
<p>The idea that a company exists within the four walls of an office is quickly becoming antiquated. Today's enterprises are increasingly relying on remote workers &ndash; aka, &ldquo;teleworkers&rdquo; &ndash; to contribute to their core business.</p>
<p>The newfound prevalence of teleworking is due to a variety of factors, including recent advancements in technology, social trends and the sheer number of benefits that it can provide to both enterprises and their employees. These factors were recently referenced in a recent Enriching Communications posting, <a href="http://www2.alcatel-lucent.com/enrich/en/v5i4/the-office-is-not-always-the-premises/?s_cid=smm_tmc0290_bl">The Office is Not Always the Premises</a>, by Bryan Davies, Director of Advanced Communications Solutions at Alcatel-Lucent (ALU).</p>
<p>Companies have begun to accept teleworking as a viable option because of its proven ability to help reduce costs. By hiring remote workers, enterprises can continue to grow in their current facility without needing to add office space or absorb an uptick in energy consumption. In addition, companies can reduce absenteeism by creating fewer impediments to an employee coming to work, says Davies.</p>
<p>But perhaps best of all, teleworking enables a company to recruit and retain top level talent from across the country and even the globe, rather than resigning themselves to hiring the best candidates within a 50-mile radius. Finally, hiring remote working can increase a company's operational reach, enabling them to retain employees in several different time zones and locales.</p>
<p>Looking past operational incentives, teleworking also provides a number of social benefits. Offering this option can take cars off the road, minimizing carbon emissions, and give commuting time back to each worker, further improving employee morale. Another contributing factor is the widespread adoption of <a href="http://www.alcatel-lucent.com/wps/portal/products/detail?LMSG_CABINET=Solution_Product_Catalog&LMSG_CONTENT_FILE=Products/Product_Detail_001168.xml&s_cid=smm_tmc0290_bl">social networking</a>, which has made people more accustomed to online interactions.</p>
<p>Clearly, enterprises ready for teleworking &nbsp;just need the technology and the broadband access necessary to make it happen.&nbsp; As such, service providers are in a tremendous position to help enterprises succeed with teleworking helping to make enterprise more productive, flexible and profitable.</p>
<p><strong>Service Providers Well-Positioned to Lend a Hand</strong></p>
<p>Teleworkers cannot thrive with average technology or less than adequate connectivity. To exchange large assets and be mobile, remote employees require faster and more flexible wireless connections in addition to the obvious bandwidth requirements needed to support video telephony and conferencing.</p>
<p>As owners of evolving <a href="http://lte.alcatel-lucent.com/?s_cid=smm_tmc0290_bl">4G LTE access networks</a>, service providers are well-positioned to provide these necessary services to enterprises. Operators can tap into the trend of teleworking in a few different ways.</p>
<ul>
<li>Promote Cloud-Based Communications: <a href="http://www.alcatel-lucent.com/new-thinking/market-growth/cloud.html?s_cid=smm_tmc0290_bl">Cloud services</a> enable employees to work not just from home, but from any location with an Internet connection. Service providers have unique advantages in this area because, unlike other types of providers, they can guarantee a superior quality of service (QoS). Available carrier-provided cloud services include hosted IP-PBX, hosted IP Centrex and hosted unified communications solutions.</li>
<li>Accelerate the Deployment of Video Telephony and Conferencing: These hosted communication solutions benefit enterprises &ndash; as they make remote interactions more personal &ndash; and service providers, who only need to enable one good connection at each location.</li>
<li>Hosted Social Networks: By deploying hosted versions of social networking services, operators can help enterprises engage employees at a minimal cost of ownership. On-premise solutions, meanwhile, force enterprises to buy, configure and test servers.</li>
</ul>
<p>Davies acknowledges that certain barriers do exist that are impeding the progress of teleworking, including employee fear, company culture, security and the lack of interpersonal communication.</p>
<p>However, the technology provided by operators and software vendors can help mitigate these barriers as they push to create a telework-friendly environment.</p>
<p>"Service providers can&rsquo;t overcome all of the obstacles facing enterprises and remote workers. But with cloud services that encourage connectivity, flexibility and employee interaction, service providers can play an active role in encouraging the telework movement," says Davies.</p>
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<entry>
    <title>Alcatel-Lucent 7705 SAR Solutions  are Revolutionizing the IP/MPLS Backhaul Market </title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/alcatel-lucent-7705-sar-solutions-are-revolutionizing-the-ipmpls-backhaul-market.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.49022</id>

    <published>2012-03-19T13:42:48Z</published>
    <updated>2012-03-19T13:54:11Z</updated>

    <summary><![CDATA[By Beecher Tuttle
Compensating for the ever-increasing demand for high-bandwidth connectivity is every service provider's number one concern.&nbsp; This is for good reason. Next generation services can help mobile operators limit churn and enable them to tap into new revenue streams and improve their bottom lines.
Unfortunately, completely rebuilding a network is cost-prohibitive for most service providers.&nbsp; This creates a quandary over what to do. One viable option for forward-thinking service providers is IP/MPLS backhaul solutions.&nbsp; These enable carriers to leverage their existing broadband access infrastructure &ndash; whether it be microwave, copper (DSL) or fiber-based (GPON).&nbsp; In the process they serve as the foundation for a flexible high-performance network, all without major capital expenditures or increased operating expenses.
Several broadband access solutions currently exist, but most all of them fail to successfully address broadband infrastructure backhaul requirements while leveraging DSL or GPON.]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="IP/MPLS" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="backhaul" label="backhaul" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="digitalsubscriberline" label="digital subscriber line" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="dsl" label="DSL" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gpon" label="GPON" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ip" label="IP" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="qualityofservice" label="Quality of service" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Beecher Tuttle</p>
<p>Compensating for the ever-increasing demand for high-bandwidth connectivity is every service provider's number one concern.&nbsp; This is for good reason. Next generation services can help mobile operators limit churn and enable them to tap into new revenue streams and improve their bottom lines.</p>
<p>Unfortunately, completely rebuilding a network is cost-prohibitive for most service providers.&nbsp; This creates a quandary over what to do. One viable option for forward-thinking service providers is IP/MPLS backhaul solutions.&nbsp; These enable carriers to leverage their existing broadband access infrastructure &ndash; whether it be microwave, copper (DSL) or fiber-based (GPON).&nbsp; In the process they serve as the foundation for a flexible high-performance network, all without major capital expenditures or increased operating expenses.</p>
<p>Several broadband access solutions currently exist, but most all of them fail to successfully address broadband infrastructure backhaul requirements while leveraging DSL or GPON.</p>
<p>According to Alcatel-Lucent (ALU) in a recent application note, <a href="http://www.alcatel-lucent.com/wps/portal/products/detail?LMSG_CABINET=Solution_Product_Catalog&LMSG_CONTENT_FILE=Products/Product_Detail_000549.xml&LMSG_PARENT=null&s_cid=smm_tmc0285_bl/#tabAnchor4">Leveraging Broadband Access Infrastructure for IP/MPLS Backhaul</a>, these requirements include:</p>
<ul>
<li>Comprehensive Services Offering: While providing modern Ethernet-based services is critical to every service provider, legacy technologies &ndash; such as TDM, ATM, Frame Relay and HDLC &ndash; must also be taken into account. Providing the ability to offer these services simultaneously with no&nbsp;QoS problems is essential for any IP/MPLS backhaul solution.</li>
</ul>
<ul>
<li>High Reliability and Availability: To minimize churn and improve customer loyalty, access solutions must be capable of delivering redundancy and resiliency at all platform and network levels, including the IP/MPLS Layer, the DSL Physical Layer and the GPON Physical Layer.</li>
<li>Efficient Bandwidth Scalability: No telecom solution is worth the initial investment if it is incapable of scaling alongside the growth of a subscriber base. A capable solution must be able to cost-effectively provide the required bandwidth needs in current and future markets. If a platform can't exceed current bandwidth needs, it shouldn't be considered. </li>
<li>Quality of Service: The ability to provide business customers with strict service level agreements (SLAs) can be a key differentiator for an operator that is trying to drum up new business. This can be difficult with backhaul solutions because multiple services are being aggregated, each of which has different latency and jitter requirements. Platforms that can account for this and support flexible QoS assignment and protection for multiple differentiated traffic flows set themselves apart from the rest of the pack.</li>
<li>Strong Network Management and OAM Capabilities: A capable access solution must offer operational management capabilities that are required to address the service and commercial expectations in an end-to-end IP network.</li>
</ul>
<p>Reality is that until recently, no broadband access solution was capable of supporting these requirements, making the technology rather unappealing to operators. That all changed when Alcatel-Lucent-Lucent launched the <a href="http://www.alcatel-lucent.com/wps/portal/products/detail?LMSG_CABINET=Solution_Product_Catalog&LMSG_CONTENT_FILE=Products/Product_Detail_000549.xml&LMSG_PARENT=null#tabAnchor1">7705 Services Aggregation Router (SAR) family</a> of products, which provides an integrated set of DSL and GPON backhaul capabilities that can help service providers quickly and efficiently accommodate for business traffic growth. &nbsp;</p>
<p>With the SAR line of products, operators can add more bandwidth to compete with 4G network providers without having to tear down their own network or make any major capital expenditures. 7705 SARs provide automated bring-up and template provisioning capabilities &ndash; making management a snap &ndash; as well as comprehensive hierarchical traffic conditioning and management functionality for controlling network QoS while maintaining strict SLA enforcement.</p>
<p>Alcatel-Lucent&rsquo;s success in the space has been well documented. The company was recently recognized as the <a href="http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2011/News_Article_002537.xml&s_cid=smm_tmc0285_bl">leading global vendor</a> in the Ethernet cell site gateway and Ethernet mobile backhaul router market for the first six months of 2011. Since being recognized last year, Alcatel-Lucent added to the family by unveiling new power-efficient, small footprint, high-performance 7705 SAR-M models, which they say provide additional network flexibility by supporting a variety of cell site access options.</p>
<p>With backhaul constituting in many cases the largest expense of mobile services operations, finding a solution that can accommodate today&rsquo;s requirement while providing a cost-effective glide path to the future is critical. That is why looking at all of the elements that go into the creation of an end-to-end next generation IP-based mobile network is key, and why the backhaul component is getting so much attention these days.</p>
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<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/03/achieving-network-optimization-cost-savings-with-ipmpls-backhaul-solutions-from-alcatel-lucent.html" target="_blank">Achieving Network Optimization, Cost Savings with IP/MPLS Backhaul Solutions from Alcatel-Lucent</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/01/ipmpls-based-networks-provide-unique-value-for-smart-grid-initiatives.html" target="_blank">IP/MPLS-Based Networks Provide Unique Value for Smart Grid Initiatives</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2011/12/reducing-total-cost-of-network-ownership-with-lightradio-baseband-processing-and-backhauling-1.html" target="_blank">Reducing Total Cost of Network Ownership with lightRadio Baseband Processing and Backhauling</a> (tmcnet.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.tmcnet.com/next-generation-communications/2012/01/it-takes-a-village-to-deliver-rich-communications.html" target="_blank">It Takes a Village to Deliver Rich Communications</a> (tmcnet.com)</li>
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</entry>

<entry>
    <title>Rail Security Essential to Modern-Day Transportation Systems</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/rail-security-essential-to-modern-day-transportation-systems.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.48998</id>

    <published>2012-03-13T21:03:53Z</published>
    <updated>2012-03-13T21:10:55Z</updated>

    <summary><![CDATA[By Erin Harrison
&ldquo;Your surveillance network should dictate your power and equipment requirements, not the other way around. Often operators tell me they want 50 cameras. I ask them what they think every one of those cameras should be doing. It&rsquo;s very easy to over-engineer systems and overwhelm your ICT network with unnecessary data.&rdquo;
In addressing network operators in a recent article in Alcatel-Lucent&rsquo;s Tracktalk, Making the case for Enhanced Rail Security Systems, the above expert advice was provided by Dave Gorshkov, CEO of Digital Grape Business Services.&nbsp;&nbsp;
&ldquo;Security is essential to the modern railway, protecting passengers, staff the operator&rsquo;s assets from diverse range of risks including terrorism, crime, trespass, and vandalism,&rdquo; he continued, noting that few security systems are installed without the support of a robust business case.]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Security" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Video" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="cctv" label="CCTV" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ict" label="ICT" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="innovations" label="innovations" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ip" label="IP" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="railoperations" label="rail operations" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="railsecuritysystems" label="Rail Security Systems" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="safety" label="safety" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="security" label="security" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="serviceintegration" label="service integration" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="train" label="Train" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="videosurveillance" label="video surveillance" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Erin Harrison</p>
<p>&ldquo;Your surveillance network should dictate your power and equipment requirements, not the other way around. Often operators tell me they want 50 cameras. I ask them what they think every one of those cameras should be doing. It&rsquo;s very easy to over-engineer systems and overwhelm your ICT network with unnecessary data.&rdquo;</p>
<p>In addressing network operators in a recent article in Alcatel-Lucent&rsquo;s Tracktalk, <a href="http://www2.alcatel-lucent.com/blogs/tracktalk/issue-3/making-the-case-for-enhanced-rail-security-systems/?s_cid=smm_tmc0286_bl">Making the case for Enhanced Rail Security Systems</a>, the above expert advice was provided by Dave Gorshkov, CEO of Digital Grape Business Services.&nbsp;&nbsp;</p>
<p>&ldquo;Security is essential to the modern railway, protecting passengers, staff the operator&rsquo;s assets from diverse range of risks including terrorism, crime, trespass, and vandalism,&rdquo; he continued, noting that few security systems are installed without the support of a robust business case.</p>
<p>Gorshkov&rsquo;s comments underscore the need to consider the functional requirements for <a href="http://www2.alcatel-lucent.com/blogs/tracktalk/?s_cid=smm_tmc0286_bl">optimizing a video surveillance system </a>from the beginning of such a project. In addition, the capability of supporting ICT infrastructure needs to be scaled to the data volume.</p>
<p>Since 2006, the U.S. government has awarded more than $1.6 billion in Transportation Security Grants (TSAs). Most of this funding is directed to large metropolitan areas where the <a href="http://www2.alcatel-lucent.com/blogs/tracktalk/issue-3/about-this-issue-3/?s_cid=smm_tmc0286_bl">safety risks</a> are judged to be greatest, with high-impact projects that guard against terrorism given priority.</p>
<p>Before initiating such a large-scale project, operators first need to create a systems requirements specification (SRS) that outlines the safety, operational, and security features of the proposed installation, which will help to ensure that camera compression and memory systems are designed to meet the operators&rsquo; specific operational needs.</p>
<p>Camera design and system architecture need to be considered carefully as part of the overall design process as do data storage and transmission capacity, Gorshkov added. Among the key questions that should be asked during the planning phase are:</p>
<ol>
<li>Why are we installing the system?</li>
<li>What is its main use?</li>
<li>Where do we need to install cameras and why?</li>
<li>What are the images supposed to achieve?</li>
<li>What recording system and back up facility do we need?</li>
</ol>
<p>The ability to upgrade in future is an important consideration if the system is expected to have a long service life, Gorshkov added. Future considerations are critical in the early planning stages. Ten years ago networks operated with 5-10mbps transmission based on a handful of cameras. Today there are installations with hundreds, sometimes thousands, of IP-based cameras that require hundreds of megabytes or gigabytes of capacity. In another 10 years, network needs will change yet again.</p>
<p>Alcatel-Lucent&rsquo;s <a href="http://enterprise.alcatel-lucent.com/?solution=Railways&page=SolutionCriticalWan&s_cid=smm_tmc0286_bl">Critical WAN Infrastructure solution </a>offers a route to this new infrastructure, avoiding disruption while laying the ground for migration to an all-IP network and allowing public transportation systems the ability to provide comprehensive security solutions in a cost-effective manner.</p>
<br />]]>
        
    </content>
</entry>

<entry>
    <title>Achieving Network Optimization, Cost Savings with IP/MPLS Backhaul Solutions from Alcatel-Lucent </title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/achieving-network-optimization-cost-savings-with-ipmpls-backhaul-solutions-from-alcatel-lucent.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.48980</id>

    <published>2012-03-12T14:44:52Z</published>
    <updated>2012-03-12T15:04:16Z</updated>

    <summary>By Beecher Tuttle
Delivering high-quality, high-bandwidth business service connectivity at an economical price point is critical for today&apos;s service providers, who are being challenged by unremitting competition and ever-increasing subscriber traffic growth.
With this in mind, many forward-thinking operators have turned to Digital Subscriber Link (DSL) and Gigabit Passive Optical Networks (GPON) as access technologies for mobile backhaul (MBH) and business service delivery. These networks have been proven to provide high reliability and availability at a cost-effective price point using IP/MPLS backhaul.</summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="DSL" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="IP/MPLS" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucent7705serviceaggregationrouter" label="Alcatel-Lucent 7705 Service Aggregation Router" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="broadbandaccessinfrastructure" label="broadband access infrastructure" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="dslam" label="DSLAM" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gpon" label="GPON" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipmplsbackhaul" label="IP/MPLS backhaul" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lightradio" label="lightRadio" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobilebackhaul" label="mobile backhaul" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="olt" label="OLT" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Beecher Tuttle</p>
<p>Delivering high-quality, high-bandwidth business service connectivity at an economical price point is critical for today's service providers, who are being challenged by unremitting competition and ever-increasing subscriber traffic growth.</p>
<p>With this in mind, many forward-thinking operators have turned to Digital Subscriber Link (DSL) and Gigabit Passive Optical Networks (GPON) as access technologies for <a href="http://www.alcatel-lucent.com/vdsl2-vectoring/?s_cid=smm_tmc0285_bl">mobile backhaul (MBH)</a> and business service delivery. These networks have been proven to provide high reliability and availability at a cost-effective price point using IP/MPLS backhaul.</p>
<p>The leading equipment provider in this space is Alcatel-Lucent, whose <a href="http://www.alcatel-lucent.com/wps/portal/products/detail?LMSG_CABINET=Solution_Product_Catalog&LMSG_CONTENT_FILE=Products/Product_Detail_000549.xml&LMSG_PARENT=null&s_cid=smm_tmc0285_bl/#tabAnchor4">7705 Services Aggregation Router</a> (SAR) family provides an integrated set of DSL and GPON backhaul capabilities that can help service providers quickly and efficiently accommodate for business traffic growth. The portfolio enables operators to leverage their existing broadband access infrastructure, whether it be microwave, copper or fiber-based.</p>
<p>Operators can utilize the capabilities provided by Alcatel-Lucent (ALU) products to complement leased lines with DSL connections, or replace them completely using either DSL or GPON. The end result is the enablement of a high-performance network capable of addressing the increasing demand for broadband services, and without the need for a costly tear-down of existing infrastructure. The ALU mobile backhaul portfolio not only minimizes capital expenditures and operating expenses; it also provides unique avenues for innovative, revenue generating, value-added services.</p>
<p>The 7705 Services Aggregation Router family, "allows the promotion of business services and mobile backhaul transport via broadband access from a niche capability to a long-term, highly viable infrastructure for backhaul," says Alcatel-Lucent.</p>
<p>Alcatel-Lucent&rsquo;s &nbsp;success in the space has been well documented. The company was recently recognized as the <a href="http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2011/News_Article_002537.xml&s_cid=smm_tmc0285_bl">leading global vendor</a> in the Ethernet cell site gateway and Ethernet mobile backhaul router market for the first six months of 2011.</p>
<p>Looking to build on that success, ALU recently added to the family by unveiling new power-efficient, small footprint, high-performance 7705 SAR-M models, which ALU says provide additional network flexibility by supporting a variety of cell site access options.</p>
<p>"Alcatel-Lucent&rsquo;s leadership in the mobile backhaul market combined with our deep understanding of networks operating in very different environments means that we can help operators evolve their offer to enter the mobile internet era and satisfy all their customers&rsquo; requirements," Philippe Keryer, President of the Networks Group at Alcatel-Lucent, noted back in October.</p>
<p>"The 7705 SAR-M forms part of our end-to-end mobile backhaul solution and complements our ground-breaking new <a href="http://www.alcatel-lucent.com/features/light_radio/index.html?s_cid=smm_tmc0285_bl">lightRadio</a> product family in supporting the swift delivery of the internet on the move, with the highest quality," he added.</p>
<p>Alcatel-Lucent says that there are two main scenarios where 7705 SAR-M can be employed with GPON or DSL infrastructure: the hybrid off-load scenario and the pure backhaul scenario.</p>
<p><strong>Hybrid Off-Load Scenario</strong></p>
<p>In the hybrid off-load scenario, service providers can continue to transmit voice and other mission-critical traffic over leased line infrastructure. Data traffic, meanwhile, will be moved to the more cost-effective DSL network. Or, operators can save even more money by migrating both data and voice and signaling traffic away from leased lines using the DSL combination module in the 7705 SAR-M. Essentially, the hybrid model keeps both options available.</p>
<p><strong>Pure Backhaul Scenario</strong></p>
<p>The pure backhaul option is the most cost-effective scenario. With this model, DSL or GPON network access links are used to aggregate all traffic to a DSLAM or OLT, thus enabling service providers to completely decommission their leased lines. &nbsp;In either scenario, service providers can turbo-charge their networks while trimming their budgets.</p>
With backhaul representing a substantial portion of the total cost of mobile networks, finding the right&nbsp;solution that is both cost-effective and provides increased performance has never been more critical.<br />]]>
        
    </content>
</entry>

<entry>
    <title>Getting More Apps and Services to More People Faster --Creating the Competitive Edge</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/03/getting-more-apps-and-services-to-more-people-faster-creating-the-competitive-edge.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.48908</id>

    <published>2012-03-02T16:43:34Z</published>
    <updated>2012-03-02T16:58:41Z</updated>

    <summary><![CDATA[By Susan J. CampbellThe demand for innovative applications continues to grow, putting increased pressure on mobile service providers (SPs) to deliver more apps and services to people faster than the competition. To create and sustain a competitive edge, service providers must invest in faster and more flexible service deployment. At the same time, clear focus must be placed on open innovation to accelerate service development to enable the agility needed to optimize key opportunities in retail and wholesale. A recent Alcatel-Lucent Enriching Communications article, Accelerate Communication Service Development explored the importance of the competitive edge and how mobile service providers can focus on their strengths to achieve the level of agility, innovation and flexibility necessary to effectively compete. The fact that service providers deliver solutions that work across devices and the boundaries of different networks is a key strength that can be monetized in sustainable and profitable ways. &nbsp;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="A New Conversation Experience" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="accelerateservicedevelopment" label="accelerate service development" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="alcatellucentconvergedtelephonyserver" label="Alcatel-Lucent converged telephony server" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="applicationenablement" label="application enablement" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="competitiveedge" label="competitive edge" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ims" label="IMS" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="innovation" label="innovation" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Susan J. Campbell<br /><br />The demand for innovative applications continues to grow, putting increased pressure on mobile service providers (SPs) to deliver more apps and services to people faster than the competition. To create and sustain a competitive edge, service providers must invest in faster and more flexible service deployment. At the same time, clear focus must be placed on open innovation to accelerate service development to enable the agility needed to optimize key opportunities in retail and wholesale. <br /><br />A recent Alcatel-Lucent <em>Enriching Communications</em> article, <a href="http://www2.alcatel-lucent.com/enrich/en/v5i4/accelerate-communication-service-development/?s_cid=smm_tmc0283_bl">Accelerate Communication Service Development</a> explored the importance of the competitive edge and how mobile service providers can focus on their strengths to achieve the level of agility, innovation and flexibility necessary to effectively compete. The fact that service providers deliver solutions that work across devices and the boundaries of different networks is a key strength that can be monetized in sustainable and profitable ways. &nbsp;<br /><br />Many of today&rsquo;s new mobility-centric applications do not allow the user to connect with another application. Both communicating parties must be using the same app or even the same device. This limits the opportunity for the user and the developer.&nbsp; That creates opportunity for SPs to insert themselves into the mix. They can position themselves as the focal point of an evolving ecosystem that offers customers new capabilities and experiences and themselves the ability to leverage new capabilities like <a href="http://www.alcatel-lucent.com/ims-communications/?s_cid=smm_tmc0283_bl">IMS</a> to change the conversation experience for all involved. &nbsp;<br /><br />The fact is that mobile service providers already have critical functionality in their networks, for global roaming and interoperability.&nbsp; They also offer strong billing, provisioning and support relationships with customers. With proper collaboration with developers and other third parties this can translate into an ecosystem that can widen competitive gaps and create new opportunities to accelerate service development based on such tools as the <a href="http://www.alcatel-lucent.com/wps/portal/products/detail?LMSG_CABINET=Solution_Product_Catalog&LMSG_CONTENT_FILE=Products/Product_Detail_000509.xml&_requestid=740&s_cid=smm_tmc0283_bl">Alcatel-Lucent Converged Telephony Server</a>.<br /><br />It isn&rsquo;t enough to simply communicate, however. Service providers today need to get ahead of the other players by extending their strengths and forming new communications around such things as Web 2.0 capabilities, multimedia instant messaging, social networking and video interactions (streamed and real-time.) They literally need to open their networks to the new era where <a href="http://www2.alcatel-lucent.com/application_enablement/?s_cid=smm_tmc0283_bl">applications enablement</a> is the fuel that generates customer interest, stickiness, loyalty and profits.&nbsp;&nbsp;</p>
As mentioned, Alcatel-Lucent believes a true competitive edge can come from implementation of an <a href="http://www.alcatel-lucent.com/ims-communications/?s_cid=smm_tmc0283_bl">IMS network</a> that offers the service provider a standards-based platform that allows for the reinvention of communications across mobile, fixed and the Web. It won&rsquo;t be enough, however, to simply offer video, voice and messaging services. Providers seeking that edge must constantly experiment and focus on innovation to keep a step ahead of the competition. &nbsp;<br /><br />The bottom line is the bottom line. SPs that adopt an open innovation strategy grounded in application enablement will combine the value of its network intelligence with Web innovation. This level of service agility will enable them to quickly add new capabilities and platforms, as well as develop an application ecosystem that bridges the gap between voice, video and Web, and fixed and mobile. It is the way to accelerate the creation of a competitive edge. <br /><br /><br />]]>
        
    </content>
</entry>

<entry>
    <title>Video Surveillance: Minimizing Cost and Maximizing Return on Investment</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/02/video-surveillance-minimizing-cost-and-maximizing-return-on-investment.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.48870</id>

    <published>2012-02-27T16:51:05Z</published>
    <updated>2012-02-27T16:57:19Z</updated>

    <summary><![CDATA[By Mae Kowalke
The use of video surveillance as a public safety and security tool is growing. Partially, that&rsquo;s because homeland security regulations and initiatives around the world are driving deployment. It&rsquo;s also because high capacity wireless data networks have brought down the cost of infrastructure to the point where the ability to provide comprehensive coverage is practical and cost-effective.
However, it should be noted that the initial investment and operation and maintenance costs of video surveillance can be significant. This is highlighted by the fact that protection responsibility is shifting from police/military to infrastructure owners.
&ldquo;In the US energy market, for example, the North American Electric Reliability Corporation-Critical Infrastructure Protection regulations require that utilities tightly control access to their most important infrastructure,&rdquo; notes Sheridan Nye, Senior Analyst at Informa Telecoms and Media&rsquo;s Enterprise Verticals practice, in a LifeTalk article, &ldquo;Is Video Surveillance Worth the Investment?&rdquo;]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Broadband" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="LTE" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Security" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Video" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="costsavings" label="cost savings" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lawenforcement" label="law enforcement" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lifetalk" label="LifeTalk" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lte" label="LTE" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publicsafety" label="public safety" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="security" label="security" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="videosurveillance" label="Video Surveillance" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Mae Kowalke</p>
<p>The use of <a href="http://www2.alcatel-lucent.com/blogs/lifetalk/?s_cid=smm_tmc0281_bl">video surveillance</a> as a public safety and <a href="http://www2.alcatel-lucent.com/blogs/lifetalk/issue-2/about-this-issue-2/?s_cid=smm_tmc0281_bl">security</a> tool is growing. Partially, that&rsquo;s because homeland security regulations and initiatives around the world are driving deployment. It&rsquo;s also because high capacity wireless data networks have brought down the cost of infrastructure to the point where the ability to provide comprehensive coverage is practical and cost-effective.</p>
<p>However, it should be noted that the initial investment and operation and maintenance costs of video surveillance can be significant. This is highlighted by the fact that protection responsibility is shifting from police/military to infrastructure owners.</p>
<p>&ldquo;In the US energy market, for example, the North American Electric Reliability Corporation-Critical Infrastructure Protection regulations require that utilities tightly control access to their most important infrastructure,&rdquo; notes Sheridan Nye, Senior Analyst at Informa Telecoms and Media&rsquo;s Enterprise Verticals practice, in a LifeTalk article, &ldquo;<a href="http://www2.alcatel-lucent.com/blogs/lifetalk/issue-2/is-video-surveillance-worth-the-investment/?s_cid=smm_tmc0281_bl">Is Video Surveillance Worth the Investment?</a>&rdquo;</p>
<p>Since the security benefits of video surveillance can be significant, companies and organizations either voluntarily looking to deploy this technology, or those compelled to do so by regulations, are considering a variety of strategies to justify the expense and achieve cost savings. One of these is to look at indirect cost savings that can be viewed as return on investment (ROI) for capital expenditures on security network infrastructure.</p>
<p>For video surveillance systems, Nye notes, ROI is usually indirect, and comes from multiple sources.&nbsp; He further states that, &ldquo;Protecting assets &hellip; has a direct impact on insurance premiums as well as meeting regulatory requirements.&rdquo;&nbsp;</p>
<p>In the U.K., video surveillance is being embraced to counter metal theft, which is a big problem. Copper, which fetches a high (and rising) price, is especially appealing to thieves. The rail industry in the U.K. alone lost &pound;43 million worth of metal in the last three years, and companies are spending at least &pound;12 million each year on security to prevent metal theft.</p>
<p>Although video surveillance may not be able to prevent this theft in the first place, items like pipes and cables can be visibly marked to be traceable if stolen. In fact, situational awareness, public safety officials being able to deploy pervasive video surveillance and potential bad actors knowing it is present, is also a deterrent to potential thieves.</p>
<p>As potentially useful as video surveillance can be for security, it&rsquo;s especially difficult for <a href="http://enterprise.alcatel-lucent.com/?solution=PublicSafety&page=solutionLTE&s_cid=smm_tmc0281_bl">public safety</a> agencies to afford the technology, since there have been major funding cuts in the past several years due to the recession. Often, video surveillance is only an option if the cost is shared with other organizations.</p>
<p>&ldquo;Video is an example of a service that can be shared between the transport service and the police or other agencies like the ambulance service,&rdquo; Nye points out. &nbsp;This is why being able to leverage the deployment of LTE is so critical since they dramatically cut the costs of deploying a wired-based video surveillance network and can be share by multiple parties.</p>
<p>In addition, complementary technology, such as motion detectors, can also reduce the cost of operating video surveillance systems. Compressing video to lower quality when precise imagery isn&rsquo;t necessary can also help by boosting efficiency and network capacity.&nbsp;&nbsp;</p>
<p>The most recent issue of LifeTalk which features multiple articles on the issues and value of deploying a comprehensive video surveillance capability is worth a read.&nbsp; It includes a variety of perspective as well as information about the differences between U.K. and U.S. markets, projections for deployment growth along with features on partnering and what the Sao Paulo Militar are doing in Brazil .</p>
<br />]]>
        
    </content>
</entry>

<entry>
    <title>Opt-In Mobile Marketing Strategy: 6 Tips for Success</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/next-generation-communications/2012/02/opt-in-mobile-marketing-strategy-6-tips-for-success.html" />
    <id>tag:blog.tmcnet.com,2012:/next-generation-communications//67.48867</id>

    <published>2012-02-27T15:14:50Z</published>
    <updated>2012-02-27T15:23:33Z</updated>

    <summary><![CDATA[By Susan J. CampbellAs consumers, we are constantly on the go with a mobile device of some kind in our hand providing directions, connection with a colleague or access to the data we need to close the big deal. The same device guides our social lives as we&rsquo;ve come to rely on smart devices to manage our activities, content and connections. For brands, this provides the perfect opportunity to develop an Opt-In Mobile Marketing Strategy. A recent blog by Mihai Vlad of Alcatel-Lucent&rsquo;s Optism unit entitled, Thinking Human: Six Steps for Building a Successful Opt-In Mobile Marketing Strategy, highlights the opportunity that exists with the proliferation of the mobile phone as the must-have device. By developing an Opt-In Mobile Marketing Strategy, mobile operators, marketers and their brands can ask permission before engaging with consumers. In doing so, it provides unprecedented access to the consumer&rsquo;s attention and the opportunity to build trust. ]]></summary>
    <author>
        <name>Peter Bernstein</name>
        
    </author>
    
        <category term="A New Conversation Experience" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Corporate News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Alcatel-Lucent Technology News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mobile Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mobile advertising" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Next-Generation Communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Wireless" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="alcatellucent" label="Alcatel-Lucent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobileadvertising" label="mobile advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobilecommerce" label="mobile commerce" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="optin" label="Opt-In" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="optinmobilemarketingstrategy" label="Opt-In mobile marketing strategy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="optism" label="Optism" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/next-generation-communications/">
        <![CDATA[<p>By Susan J. Campbell<br /><br />As consumers, we are constantly on the go with a mobile device of some kind in our hand providing directions, connection with a colleague or access to the data we need to close the big deal. The same device guides our social lives as we&rsquo;ve come to rely on smart devices to manage our activities, content and connections. For brands, this provides the perfect opportunity to develop an <a href="http://www.optism.com/index.php?page=campaign-solutions&s_cid=smm_tmc0279_bl">Opt-In Mobile Marketing Strategy</a>. <br /><br />A recent blog by Mihai Vlad of Alcatel-Lucent&rsquo;s Optism unit entitled, <a href="http://www.optism.com/blog/index.php/2012/01/thinking-human-six-steps-for-building-a-successful-opt-in-mobile-marketing-strategy/?s_cid=smm_tmc0279_bl">Thinking Human: Six Steps for Building a Successful Opt-In Mobile Marketing Strategy</a>, highlights the opportunity that exists with the proliferation of the mobile phone as the must-have device. By developing an Opt-In Mobile Marketing Strategy, mobile operators, marketers and their brands can ask permission before engaging with consumers. In doing so, it provides unprecedented access to the consumer&rsquo;s attention and the opportunity to build trust. <br /><br />Simply implementing an Opt-In Mobile Marketing Strategy is not the guaranteed road to success, however. Companies must have a clear plan in place that gains attention, builds trust and <a href="http://www.optism.com/index.php?page=how-it-works&s_cid=smm_tmc0279_bl">drives engagement</a>. Here, we&rsquo;ll take a look at what Optism believes are six important steps for building the right Opt-In Mobile Marketing Strategy.<br /><br /><em><strong>Be Transparent</strong></em> &ndash; if you aren&rsquo;t clear on what you expect from the consumer and what you will provide if they opt-in, they will likely click right through to the next offering. Be upfront and honest and don&rsquo;t forget to be clear that they can opt out at any time. Once you have their attention, focus on what they like &ndash; ask questions and do something with the answers. <br /><br /><em><strong>Leave the Bribes to the Politicians</strong></em> &ndash; remember that an incentive is not the same thing as a bribe. It&rsquo;s OK to offer value to opt-in, but that value needs to be delivered on a consistent basis. Provide information on great deals, offer coupons and notice of special events. If you offer a great prize or content entry for joining, your opt-out numbers will soar. Go for long-term value and search out those consumers that are truly interested in your service or product. <br /><br /><em><strong>Leave the Jargon to the Lawyers</strong></em> &ndash; if I can&rsquo;t understand your offer in the first few words, you&rsquo;ve already wasted my time. Use clear language in your Opt-In Mobile Marketing Strategy by using the same approach you would when talking with friends. Avoid the use of marketing speak and clever turns of a phrase &ndash; mobile users want quick and to the point or they&rsquo;re on to the next thing.&nbsp;&nbsp;<br /><br /><em><strong>K.I.S.S.</strong></em> &ndash; you know you&rsquo;re supposed to keep it simple stupid, but you forgot in the quest for impressing your audience. You don&rsquo;t need to collect everything you need in one exchange &ndash; consumers will push back if you try. Think of your Opt-In Mobile Marketing Strategy like dating &ndash; you can&rsquo;t propose marriage on the first date if you hope for date number two.<br /><br /><strong><em>Are you Ready for This</em></strong> &ndash; even with the best intentions integrated into your strategy, consumers will still surprise you by acting outside of your expectations. Be ready for anything, even if your focus groups portray a particular picture. The ability to make changes quickly when things don&rsquo;t go according to plan will set you apart from your competitors and put you in a better place strategically for gaining insight and increasing your ROI. <br /><br /><strong><em>Keep it Local</em></strong> &ndash; remember that permission-based mobile marketing is about reaching out to an individual and engaging at a personal level. No universal rules exist that apply to all people in all cultures all the time. Learn local customs, preferences and habits if you hope to make a direct connection with that consumer. <br /><br />You truly only have a limited amount of time to successfully engage the consumer in your Opt-In Mobile Marketing Strategy, so you have to get it right the first time. What the six tips show is that being honest, open, straightforward and consistent is the way to engage customers.&nbsp; In the online world the phrase, &ldquo;you do not get a second chance to make a first impression,&rdquo; is critical to understand when designing and launching a new service.&nbsp; That said, following the six tips should put you well on your way to success.</p>
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