Smart Grid Home Energy Management - A Lot of Activity Just Under the Radar!

Chuck Rutledge : Now Market It
Chuck Rutledge
Sr. Mktg & Biz.Development Executive who excels at identifying, and capitalizing, on opportunities that drive revenues & growth. Introduced new products and services, and opened up new markets for Fortune 500 companies & start ups.

Smart Grid Home Energy Management - A Lot of Activity Just Under the Radar!

There is clearly a lot of interest in Smart Grid Technology. Through the integration energy, IT and telecom technologies there is a substantial effort to build the infrastructure and applications to support a more energy efficient world.  Smart Grid technology holds the promise of offering end-to-end communications connectivity from the utility operations center to the Home Area Network (HAN).

Recently, I had the opportunity to do a little research on some of the activity around Home Energy Management systems and the Home Area Network.  I was surprised to discover how much activity there is in pursuit of a market that is still in the incubation phase.  In the market research report "Smart Grid 2010" by GTM Research, it is recognized that today this technology is in the pilot stage.  The report goes on to project that by 2015 Consumer Energy Management Systems will be "gaining traction as 'set-it-and-forget' technologies make energy management simple to use and cost-effective," and by 2020 the technology will be "routine."  

Pike Research forecasts that 14.4 million units of home energy management display devices will be shipped by 2015. Web-based dashboards will also be a major category with 11.1 million users, followed by mobile phone energy applications with 2.6 million users.  This could explain the interest in this area by start-ups and brand name players alike.

Beyond some of the interesting start-ups such as Tendril (, Gridpoint (, Gainspan ( and Powerhouse Dynamics (, Google has launched its Google Powermeter ( and Microsoft has announced its "Hohm" Home Energy Management System (

Two additional players whose activities demonstrate their interest in this market are Intel and Apple. 

Intel has published its Intelligent Home Energy Management Proof of Concept -  The system is compatible with the ZigBee Smart Energy standard. ZigBee Smart Energy offers easy-to-use wireless home area networks (HAN) for managing energy, and provides customers the power to directly communicate with thermostats and other smart appliances (  Intel also recently announced a "smart energy sensor that plugs into any outlet and is able to learn the electronic signatures of household appliances on a circuit. After turning each household device on and off three times, software algorithms are able to detect the electronic fingerprint of each device. That means homeowners can track and monitor their appliances' energy usage without having to install or retrofit hardware. "

Apple has filed a patent that suggests it is considering a Smart-Home Energy Management Dashboard System Apple's Smart Home Energy Management Dashboard System anticipates intelligent power monitoring using the power line networking technology, according to Patently Apple.  The Apple patent identifies the concept of an "Intelligent Power-Enabled Communications Port" with the ability to intelligently manage energy within the home.

There will certainly be more to come in this area and we can expect some of the most exciting aspects being the new applications that will evolve as this technology matures.


Feedback for Smart Grid Home Energy Management - A Lot of Activity Just Under the Radar!

1 Comment

Yes, we've seen a lot in the offerings in the area of home energy management. Technological advances will continue to fuel this area, by leaps and bounds in the near (and not so near) future.

I still think this market, and so many like it, will be driven by cost efficiencies gained over the next few years, though.

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