Chuck Rutledge : Now Market It
Chuck Rutledge
Sr. Mktg & Biz.Development Executive who excels at identifying, and capitalizing, on opportunities that drive revenues & growth. Introduced new products and services, and opened up new markets for Fortune 500 companies & start ups.

November 2010

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Are You Willing to Risk an "Edgy" Message To Get Above The Noise?

November 19, 2010

One of the dilemmas all marketers face is how to get above the noise.  This is particularly true for small companies. In the world of high tech marketing, most of what I see in terms of company image seems to fall into one of three categories that, for lack of better terms, I will call “Technical,” “Corporate,” and “Edgy.”

The first is “Technical,” which is marketing that driven by the nuts and bolts of the product or service being offered.