Chuck Rutledge : Now Market It
Chuck Rutledge
Sr. Mktg & Biz.Development Executive who excels at identifying, and capitalizing, on opportunities that drive revenues & growth. Introduced new products and services, and opened up new markets for Fortune 500 companies & start ups.

April 2011

You are browsing the archive for April 2011.

High-tech B2B Messaging for Humans

April 4, 2011

Take a look a random look at web sites of high-tech B2B companies.  Have you noticed how many high-tech B2B companies have weak messaging based on the technology they sell?  An unfortunately large number have messaging based on technical capabilities and features.  Even the images are often of equipment – 1U “pizza boxes” or racks of servers.