Recently, I encountered an all too common frustrating marketing scenario.  It’s often a situation found in small companies, but I have seen it in medium sized companies as well.  I refer to it as the ‘marketing silver bullet.’  It is the concept that with a simple single stroke of well directed marketing, business will take off and money will instantly come streaming in the door.

The marketing silver bullet is rooted in the thought that the product or service concept is so great, so intuitively obviously great, that with a simple well designed exposure, customers will come running.