Chuck Rutledge : Now Market It
Chuck Rutledge
Sr. Mktg & Biz.Development Executive who excels at identifying, and capitalizing, on opportunities that drive revenues & growth. Introduced new products and services, and opened up new markets for Fortune 500 companies & start ups.

March 2012

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Love Your Customers - Not Your New Start-up Concept

March 31, 2012

One of the challenges facing start-ups is that they are typically based on a product/service concept hatched from the imaginations of the founders. The vision is pursued, but often with little or no customer feedback before being introduced to the market.  There are certainly some products and services that have instant appeal and grow in a viral manner.  But too often, the vision falls short of addressing critical customer needs.