marketing tag

6 result(s) displayed for marketing (1 - 6 of 6):

The Marketing Silver Bullet

Recently, I encountered an all too common frustrating marketing scenario.  It’s often a situation found in small companies, but I have seen it in medium sized companies as well.  I refer to it as the ‘marketing silver bullet.’  It is... Full Story

Posted on December 17, 2011 9:30 PM

Are You Willing to Risk an "Edgy" Message To Get Above The Noise?

One of the dilemmas all marketers face is how to get above the noise.  This is particularly true for small companies. In the world of high tech marketing, most of what I see in terms of company image seems to... Full Story

Posted on November 19, 2010 11:53 AM

B2B Social Media Benefits Are Maximized With A Clear Strategy

 Facebook, LinkedIn, twitter and all the other forums for social media are all the buzz.  And rightfully so - it is changing peoples' communications habits.  There are now ongoing conversations taking place on-line about every topic, and as a marketer... Full Story

Posted on October 17, 2009 6:32 PM

Can Service Providers Position Themselves So They Do Not Become Dumb Pipe Providers?

 Service providers face a challenging problem as they compete for differentiation.  The service providers are deploying and promoting innovative high speed 4G wireless networks that provide high speed internet connectivity to smarter more capable endpoint devices - both for mobile... Full Story

Posted on July 6, 2009 7:19 AM

The Recession Provides an Opportunity to Improve Market Position!

 Things do not to appear to be as grim as they had a couple of months ago.  Is the worst of our economic woes over? I don't really know.  But, the business cycle continues as it has in the past. ... Full Story

Posted on May 19, 2009 7:17 AM

Now, Market It

Hello TMC readers - I would like to take this opportunity to provide an introduction to my blog. Now, Market It - what does this mean?  As a high tech marketing person, I am always interested in how high tech companies utilize... Full Story

Posted on April 26, 2009 8:12 AM