Welcome to ON RAD's RADAR! My name is Peter Radizeski. I work for RAD-INFO, Inc., where I have been knee deep in telecom and ISP's since 2000. I will be writing about telecom: ILEC's, CLEC's, VoIP Providers, Cable MSO's, Hosting, data centers, and managed services. Oh, yeah, and on Web 2.0.
I started in telecom in 1999 as a BellSouth Agent for IEI after three years in IT with a Novell shop. While I am still a telecom agent for over 20 carriers, I also work with many companies on sales and marketing strategy. The technology is great, but it's all about the marketing today. No marketing; not many sales. Not many sales, poof!
I started writing a newsletter for my clients in 2003. That turned into a blog; then another blog was added just to discuss marketing; then into a book titled, SELLECOM. Now I am writing at TMC on top of my other blogs. (Hey, I have a lot to say and there's a lot going on).
Drop me a note if you have something you want to discuss. I can be reached by email at peter at rad-info dot net.
The face of telecom is changing. More people are moving away from landlines and more people want mobile broadband. Unfortunately, the telcos and cablecos want you to have it their way: landlines bundled with broadband and maybe wireless, but you have to take my TV too. The younger generation doesn't talk in minutes; it communicates in bits - on MySpace, Facebook, Twitter, IM, and text messaging. The duopoly is in a price war for every consumer segment - cellular, voice, broadband, and TV. And that Red Ocean marketplace means higher customer acquisition costs, more churn, and lower profit. Meanwhile, the debt is mounting. Cablecos are still paying off the $100B in DOCSIS 2.0 buildouts, while the ILECs are re-tooling their networks with fiber and TV, which is costing billions. And both have upgrades to make. Telco needs to do FTTx as well as 4G/LTE/UMA; Cable has to move to DOCSIS 3.0. At a time when ARPU is shrinking. Good luck on that.