Ma Bell Doesn't Care

Peter : On Rad's Radar?
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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Ma Bell Doesn't Care

AT&T's billing page contained an image that has got people up in arms (see Om, Alex, and Boing). At a time when it is trying to get retro immunity for warrant-less wiretapping (which is obviously illegal or they wouldn't be fighting for the immunity), someone at Ma Bell decided to have fun with it via this screenshot from the billing page.

As Alex at ISP-Planet.com writes, "The page has photo of a woman with a laptop and the tag line "Ms. Suspicious Has Nothing To Hide".... So stop worring about the Constitution, you. . . . women. Does this ad combine disrespect for America with backhand misogyny? Double bonus bad!" When you consider that way more than half of buying decisions are made by women, this is a marketing mistake. Monopoly power corrupts brain cells.


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