Wasted Ad Money

Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Wasted Ad Money

I have worked on marketing for ISP's, CLEC's, ITSP's and MSP's as well as non-tech firms like lawyers and real estate firms. My suggestion has always been to forget the Old Media Tradition of radio and TV advertising. Now there is a presentation on SlideShare about how at least Half the Advertising money is wasted. See here:


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