I have worked on marketing for ISP's, CLEC's, ITSP's and MSP's as well as non-tech firms like lawyers and real estate firms. My suggestion has always been to forget the Old Media Tradition of radio and TV advertising. Now there is a presentation on SlideShare about how at least Half the Advertising money is wasted. See here:
Wasted Ad Money
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July 14, 2008 10:56 AM
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