Saw this commercial on TV yesterday for oovoo, which is a Skype replacement.
Why did I like it? Because it demonstrated what it does while doing what Ma Bell used to do in the old days with its Reach Out and Touch Somebody ads.
It makes a connection with the audience. The connection is an emotional bond. No talk of features or benefits. Perfect.
Luca says that there isn't room for any more players. To an extent that is true because the market is full and it will be a zero-sum game of take-away. But with marketing like this, I can see how oovoo could take market share -- but how do they make money?