In a Biz Journal article, the author notes, "It is a new world for business. Embrace the opportunities. Open your mind to a new way of connecting. It is a great way to prosper in any economy."
I say that in today's business world, you have to be connecting with your customers and prospects - even your employees, vendors, and prospective employees. Reward programs are old school. Social media - in the form of blogging, Facebook groups, YouTube channels, Twitter, etc. - is the way to really form a bond with your customers.
For years, we heard about WOM (word of mouth). We read books about turning Customers into Evangelists and BuzzAgents and Sneezers. But how do you do that? According to Seth Godin's latest book, you build a Tribe. You lead people. One way is to be a Thought Leader in your industry. Blogging helps.
If you have an authentic dialogue on your blog whereby you give value to your readers, you will eventually build a tribe. (It may not be a big tribe, but a tribe of followers nonetheless).
Here is a sneak peek at my presentation: