Ouch! KMPH Fox 26 reports that, "More than a dozen Web users are suing a Silicon Valley startup that created technology allowing their surfing habits to be tracked. The lawsuit was filed in federal court in San Francisco this week against NebuAd and six Internet service providers that used its product. The 15 plaintiffs are demanding more than $5 million in damages." NebuAd used Deep-Packet Inspection (dpi) to gather info of ISP customers to better target advertising. That upset users and it ended up in front of Congress. NebuAd execs jumped ship. So did clients. Same thing happened at the similar UK-based company, Phorm. Execs there jumped ship this week.
NebuAd and Phorm
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