So you are a launching another cloud computing service? (Or any of ther other trends like UC, Hosted PBX, IVR overlay, Virtualization) What do you do to get a bang? Launch a gutsy campaign.
That's what Carpathia Hosting is doing with an online luanch of this website:
http://www.whatisinstanton.com/
Now I would have added a Facebook fan page, some crazy twitter stuff, and a direct marketing piece that looked the similar (using Enthusem). And followed all that up with It's Here! at launch.
Still cool. Good luck Carpathia.
Cool Ad Campaign
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May 29, 2009 2:22 PM
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