At Broadsoft Connections this morning, Michael Tessler spoke about it being all about apps and the Customer Experience. (Has he been reading my slides?)
One reason IP Telephony grew (according to Dell'Oro) 7% to $737M in 2Q09 is because IPT lowers the cost of the capital expenditure (CAPEX) and it also lowers the cost of maintenance and support.
As an industry we have to move away from talking cost savings to a discussion about value to the customer experience. Efficiency, Productivity, Privacy and Security will be key topics coupled with TCO and ROI studies.
The User Experience must be about usefulness, ease of use, reliable and enjoyable. (Something that most folks would not associate with telcos.)
You need to take the technology out of the way of the user. If you can do that, you win.
One reason IP Telephony grew (according to Dell'Oro) 7% to $737M in 2Q09 is because IPT lowers the cost of the capital expenditure (CAPEX) and it also lowers the cost of maintenance and support.
As an industry we have to move away from talking cost savings to a discussion about value to the customer experience. Efficiency, Productivity, Privacy and Security will be key topics coupled with TCO and ROI studies.
The User Experience must be about usefulness, ease of use, reliable and enjoyable. (Something that most folks would not associate with telcos.)
You need to take the technology out of the way of the user. If you can do that, you win.
Technorati
Del.icio.us
Slashdot
Digg
twitter
Leave a comment