We had a "winning" panel at ITEXPO last week in Miami Beach discussing How do service providers win over the SMB space with their VoIP offerings?
You can see the slides below. It was mainly a discussion about how VoIP providers sell to small business (about the 8-15 line space) the Hosted PBX service. While some of it is cost savings, I am seeing more and more small businesses (2-99 employees) ask about call quality and service reliability instead of price. That's the smart thing. Feedback welcome.