"Fear is necessary," said George Foreman. It was reiterated by many others because fear means that you are uncomfortable and growth only happens when you are uncomfortable.
3 R's to Customers: Rave Reviews, Repeat Business and Referrals from Gail Goodman, CEO at Constant Contact.
- Who is your perfect customer?
- Where do you get Rave Reviews from?
- The wrong customer can hurt you.
- You must talk to your customers to get feedback. Feedback is a gift. Listen to it. Even online.
- Where do you want to get to?
- Everything is happening faster.
- It's the age of conversation.
- Change is a constant.
- "Plan from within." - Warren Church of Deskey.
- Who are you and what do you believe?
- What do you do? What business are you really in?
- Why does it matter?
- What customers do you want?
- What customers don't you want?
- What matters to the customers you want to target?
- Culture can close sales.
- It is vital to be interesting!
- Be Creative! Steal good ideas. - Jim McCann from 1-800-FLOWERS
- Understand your Community and your Customers.
- Are you crazy? - Jim McCann
- Bet on Relationships, not companies.
Everything is so complicated, make it simpler for your customers. Focus on the basics. Concentrate on what really matters. Useful is more important than innovation. (Post-it notes will be around longer than any iPhone app).
For many businesses, 1000 or 2000 is all the customers you need to be a success.
I'm para-phrasing obviously, but you get the bigger points. If you like this list, take a look at the notes from a presentation that I did with Jack Brandt at ISPCON in 2007 called 50 Ideas in 50 Minutes