Why Use an Independent Telecom Broker?

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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Why Use an Independent Telecom Broker?

What is an Independent Telecom Broker? It's not the preferred title that I like for an independent telecommunications agent but some companies like it. It has variations as Agent, Consultant and Specialist, but at the end of the day the Independent Telecom Broker is hired by the customer to find them the best solution available for their business.

According to the Society of Telecommunications Consultants, "No member shall accept fees, commissions, or any other valuable consideration in connection with those services from anyone other than the member's client." A broker - like a stock broker - makes his money from transactions; in this case, a broker gets paid by the vendor for any sales made. Some think that will bias the decision - and in some cases it probably does. Who will pay me better? Which carrier quota do I have to hit? That might be why not all Agents call themselves a Broker.

At the heart of my agent business is the vision that my client will be with me for life. And so far most of them have been - many since I started in 1999! Unwavering Customer Care, doing what's right for the client, and immense product/industry knowledge are what built my business.

Here are the Top 3 Reasons to use an Independent Telecom Broker!

One, it's one-stop shopping which save you Time! The broker will have contacts with many carriers/vendors which means he can quickly acquire the quotes and information that you need - without you having to request them yourself by filling out online forms and repeating the requirements over and over.

Two, product and industry knowledge. The sales rep from Company A isn't going to tell you that it has excessive billing issues and Company B's rep isn't going to tell you that the network in your area sucks or that the product is so new (or old) that delivering it to your satisfaction is not going to happen. A Broker will have that kind of information.

If the customer cares about speedy delivery and least cost, then the Broker can eliminate looking at the operators that don't own network there or who have provisioning hurdles.

Three, the Broker is a Craftsman, Baby! A whole lot of tools in his belt to provide you with the right solution for now and later.

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If the Broker does his job right, he is asking the customer all the probing questions to elicit the necessary information to choose not the expected answer, but the best possible solution.

That's why you use an Independent Telecommunications Broker - and preferably one that is a TCA Certified Telecom Professional!

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