Fastest Way to Raise Revenue

Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Fastest Way to Raise Revenue

If you want to raise revenue, what's the fastest way? Not cold calling for new customers. Upselling and cross-selling your current base will move the needle a little. But if you have a lot of subscribers the fastest way to raise revenue is to raise prices. BAM!

AT&T sent out notice to business customers about rate increases on Fast Access Business DSL ($5-$10) and POTS service ($5-7). Then give them just a month notice. With the September bill, the new rate will be effective.

Everyone else is worried about pricing. Not AT&T. Leave! We don't care. If they lose less than 10% of subscribers, the price increase will still work out to more revenue next quarter.



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