I am reading Hugh MacLeod's Rackspace book. Seth, Hugh and Tom Peters give me a lot of food for thought. IN the notes for his Rackspace book, Hugh says a lot of stuff that Peters has been saying for 50 years now.
It's not about the tech, but what it can do for the people.
Be Helpful. Customer Service and Your People are the
It's only a commodity if you treat it as such.